A data profile of the people who buy, follow and care about Beer in Finland — modelled from more than twelve digital signal sources. Beer has an estimated audience of 906,218 people in Finland.
Beer has an estimated audience of 906,218 people in Finland. 50.9% are female, 49.1% are male, average age 45.2. Top brand affinities: Brewery, Brewing, Agricultural cooperative, Karhu, Cider.
Top brand affinities include Brewery, Brewing, Agricultural cooperative, with strongest over-indexing on Brewery (1.79× the country average).
Demographically, the Beer audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
The typical Beer fan in Finland is balanced, around 45.2 years old, with strong Design Affinity tendencies and a notable affinity for Brewery.
The key figures that characterise the Beer profile in Finland.
50.9% are female, 49.1% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 45.2 |
| Estimated audience size | 906,218 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Beer audience comes from Finland.
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 5.9% |
| Italy | 5.5% |
The strongest cross-interests of the Beer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rutabaga | Food & Beverages | 2.61× | ||
| 02 | Low-alcohol beer | Food & Beverages | 2.16× | ||
| 03 | Brandy | Food & Beverages | 2.11× | ||
| 04 | Compass Group | Food & Beverages | 2.02× | ||
| 05 | Cask ale | Food & Beverages | 2.00× | ||
| 06 | Aarhus | Travel & Leisure | 1.96× | ||
| 07 | Agricultural cooperative | Business & Career | 1.87× | ||
| 08 | Volvo Construction Equipment | Cars & Mobility | 1.86× | ||
| 09 | Heineken | Food & Beverages | 1.80× | ||
| 10 | Brewery | Food & Beverages | 1.79× | ||
| 11 | Beetroot | Food & Beverages | 1.76× | ||
| 12 | Cider | Food & Beverages | 1.71× | ||
| 13 | Brewing | Food & Beverages | 1.63× | ||
| 14 | Karhu | Food & Beverages | 1.61× | ||
| 15 | Ribs (food) | Food & Beverages | 1.60× | ||
| 16 | Pale lager | Food & Beverages | 1.58× | ||
| 17 | Deep Purple | Music & Radio | 1.57× | ||
| 18 | Microbrewery | Food & Beverages | 1.54× | ||
| 19 | Motörhead | Music & Radio | 1.53× | ||
| 20 | Boiling | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.42× | |
| Urban Lifestyle | OPEN | 1.09× | |
| Social Media Usage | JOY | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Travelling | THRILL | 0.53× | |
| Need for Security | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.