A data profile of the people who buy, follow and care about Renovation in Sweden — modelled from more than twelve digital signal sources. Renovation has an estimated audience of 2,307,258 people in Sweden.
Renovation has an estimated audience of 2,307,258 people in Sweden. 50.9% are female, 49.1% are male, average age 48.8. Top brand affinities: Home construction, Hemnet, Home repair, Home Interior Design, Landscape design.
Top brand affinities include Home construction, Hemnet, Home repair, with strongest over-indexing on Home construction (4.32× the country average).
Demographically, the Renovation audience skews balanced with an average age of 48.8, and over-indexes on personality traits such as Healthy Lifestyle, Early Adopter Mentality.
The typical Renovation fan in Sweden is balanced, around 48.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Home construction.
The key figures that characterise the Renovation profile in Sweden.
50.9% are female, 49.1% are male, average age 48.8.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 48.8 |
| Estimated audience size | 2,307,258 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 45% |
of the worldwide Renovation audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Renovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home construction | Home & Garden | 4.32× | ||
| 02 | Home Renovations | Home & Garden | 3.96× | ||
| 03 | Landscape design | Business & Career | 3.38× | ||
| 04 | Home Interior Design | Home & Garden | 3.24× | ||
| 05 | Decoration | Home & Garden | 3.18× | ||
| 06 | Home décor products | Home & Garden | 2.95× | ||
| 07 | Home repair | Home & Garden | 2.82× | ||
| 08 | First-time buyer | Shopping | 2.82× | ||
| 09 | Danish design | Home & Garden | 2.52× | ||
| 10 | Architecture & Design | Business & Career | 2.47× | ||
| 11 | Modern architecture | Arts & Culture | 2.40× | ||
| 12 | Real estate economics | Business & Career | 2.35× | ||
| 13 | Property finder | Home & Garden | 2.20× | ||
| 14 | Hemnet | Home & Garden | 2.06× | ||
| 15 | Home improvement | Home & Garden | 1.95× | ||
| 16 | Holiday cottage | Travel & Leisure | 1.88× | ||
| 17 | Villa | Travel & Leisure | 1.85× | ||
| 18 | JYSK | Home & Garden | 1.76× | ||
| 19 | Garden | Home & Garden | 1.57× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.83× | |
| Early Adopter Mentality | POWER | 1.21× | |
| Urban Lifestyle | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.83× | |
| Social Media Usage | JOY | 0.88× | |
| Patriotism | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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