A data profile of the people who buy, follow and care about Home repair in Sweden — modelled from more than twelve digital signal sources. Home repair has an estimated audience of 1,994,147 people in Sweden.
Home repair has an estimated audience of 1,994,147 people in Sweden. 56.9% are female, 43.1% are male, average age 45.8. Top brand affinities: Do it yourself (DIY), Kitchenware, Hemnet, First-time buyer, Sveriges Television.
Top brand affinities include Do it yourself (DIY), Kitchenware, Hemnet, with strongest over-indexing on Do it yourself (DIY) (5.77× the country average).
Demographically, the Home repair audience skews more female with an average age of 45.8, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Home repair fan in Sweden is more female, around 45.8 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Home repair profile in Sweden.
56.9% are female, 43.1% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 45.8 |
| Estimated audience size | 1,994,147 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Home repair audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 9.2% |
| China | 5.1% |
The strongest cross-interests of the Home repair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-net-worth individual | Business & Career | 8.32× | ||
| 02 | Kitchenware | Home & Garden | 7.95× | ||
| 03 | Do it yourself (DIY) | Home & Garden | 5.77× | ||
| 04 | First-time buyer | Shopping | 4.25× | ||
| 05 | Luxury real estate | Business & Career | 3.21× | ||
| 06 | Jotex | Shopping | 2.93× | ||
| 07 | Renovation | Home & Garden | 2.82× | ||
| 08 | Home improvement | Home & Garden | 2.15× | ||
| 09 | Hemnet | Home & Garden | 2.07× | ||
| 10 | Gina Tricot | Fashion & Accessoires | 2.07× | ||
| 11 | Winery | Food & Beverages | 2.05× | ||
| 12 | Crochet | Home & Garden | 1.99× | ||
| 13 | KappAhl | Fashion & Accessoires | 1.96× | ||
| 14 | Fast food | Food & Beverages | 1.94× | ||
| 15 | Flower | Home & Garden | 1.77× | ||
| 16 | Sveriges Television | Technology & Electronics | 1.69× | ||
| 17 | Ryanair | Travel & Leisure | 1.67× | ||
| 18 | Real estate | Business & Career | 1.63× | ||
| 19 | Lindex | Fashion & Accessoires | 1.58× | ||
| 20 | JYSK | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 3.57× | |
| Design Affinity | PREMIUM | 2.16× | |
| Luxury Orientation | PREMIUM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.82× | |
| Tradition | CONSERVATISM | 0.89× | |
| Need for Security | CONSERVATISM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Home repair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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