A data profile of the people who buy, follow and care about Home repair in Norway — modelled from more than twelve digital signal sources. Home repair has an estimated audience of 932,520 people in Norway.
Home repair has an estimated audience of 932,520 people in Norway. 55.6% are female, 44.4% are male, average age 45.9. Top brand affinities: Biltema, Real estate, Renovation, Gina Tricot, Personal finance.
Top brand affinities include Biltema, Real estate, Renovation, with strongest over-indexing on Biltema (2.62× the country average).
Demographically, the Home repair audience skews more female with an average age of 45.9, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical Home repair fan in Norway is more female, around 45.9 years old, with strong DIY Mentality tendencies and a notable affinity for Biltema.
The key figures that characterise the Home repair profile in Norway.
55.6% are female, 44.4% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 45.9 |
| Estimated audience size | 932,520 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Home repair audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 9.2% |
| China | 5.1% |
The strongest cross-interests of the Home repair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luxury real estate | Business & Career | 3.27× | ||
| 02 | Real estate | Business & Career | 3.07× | ||
| 03 | Renovation | Home & Garden | 2.89× | ||
| 04 | Biltema | Business & Career | 2.62× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 2.26× | ||
| 06 | KappAhl | Fashion & Accessoires | 2.18× | ||
| 07 | Modern architecture | Arts & Culture | 2.15× | ||
| 08 | Property finder | Home & Garden | 2.09× | ||
| 09 | Weaving | Fashion & Accessoires | 2.03× | ||
| 10 | Vegetable | Food & Beverages | 1.96× | ||
| 11 | Home Appliances | Home & Garden | 1.90× | ||
| 12 | Flower | Home & Garden | 1.86× | ||
| 13 | Hobby | Home & Garden | 1.83× | ||
| 14 | Crochet | Home & Garden | 1.82× | ||
| 15 | Tesla Motors | Cars & Mobility | 1.76× | ||
| 16 | Crafts | Home & Garden | 1.71× | ||
| 17 | Personal finance | Business & Career | 1.65× | ||
| 18 | Organic food | Food & Beverages | 1.60× | ||
| 19 | Home improvement | Home & Garden | 1.53× | ||
| 20 | Dogs | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.89× | |
| Quality Awareness | PREMIUM | 1.46× | |
| Early Adopter Mentality | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.75× | |
| Mindfulness | BALANCE | 0.94× | |
| Risk Appetite | THRILL | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Home repair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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