A data profile of the people who buy, follow and care about Home repair in Finland — modelled from more than twelve digital signal sources. Home repair has an estimated audience of 814,219 people in Finland.
Home repair has an estimated audience of 814,219 people in Finland. 62.0% are female, 38.0% are male, average age 43.2. Top brand affinities: Renewable energy, Solar energy, Helsinki, Gina Tricot, Terraced house.
Top brand affinities include Renewable energy, Solar energy, Helsinki, with strongest over-indexing on Renewable energy (3.55× the country average).
Demographically, the Home repair audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Home repair fan in Finland is more female, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Renewable energy.
The key figures that characterise the Home repair profile in Finland.
62.0% are female, 38.0% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 43.2 |
| Estimated audience size | 814,219 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Home repair audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 9.2% |
| China | 5.1% |
The strongest cross-interests of the Home repair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home automation | Technology & Electronics | 4.87× | ||
| 02 | Hybrid electric vehicle | Cars & Mobility | 3.71× | ||
| 03 | Renewable energy | Business & Career | 3.55× | ||
| 04 | Solar energy | Home & Garden | 3.41× | ||
| 05 | Lawn mower | Home & Garden | 3.16× | ||
| 06 | Tesla Motors | Cars & Mobility | 3.04× | ||
| 07 | Peugeot | Cars & Mobility | 2.91× | ||
| 08 | Sustainable energy | Home & Garden | 2.78× | ||
| 09 | Solar power | Home & Garden | 2.62× | ||
| 10 | Efficient energy use | Technology & Electronics | 2.56× | ||
| 11 | Gina Tricot | Fashion & Accessoires | 2.29× | ||
| 12 | Škoda Auto | Cars & Mobility | 2.23× | ||
| 13 | Terraced house | Home & Garden | 2.07× | ||
| 14 | SUVs | Cars & Mobility | 2.07× | ||
| 15 | Mortgage loans | Business & Career | 2.00× | ||
| 16 | Flower | Home & Garden | 1.97× | ||
| 17 | Lunch | Food & Beverages | 1.97× | ||
| 18 | Lindex | Fashion & Accessoires | 1.82× | ||
| 19 | Stockmann | Shopping | 1.68× | ||
| 20 | Helsinki | Travel & Leisure | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.98× | |
| Quality Awareness | PREMIUM | 1.51× | |
| Sustainability | BALANCE | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Creativity | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Home repair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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