A data profile of the people who buy, follow and care about Home repair in Denmark — modelled from more than twelve digital signal sources. Home repair has an estimated audience of 741,768 people in Denmark.
Home repair has an estimated audience of 741,768 people in Denmark. 58.7% are female, 41.3% are male, average age 44.1. Top brand affinities: Do it yourself (DIY), Art Deco, Home improvement, First-time buyer, Real estate.
Top brand affinities include Do it yourself (DIY), Art Deco, Home improvement, with strongest over-indexing on Do it yourself (DIY) (4.94× the country average).
Demographically, the Home repair audience skews more female with an average age of 44.1, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Home repair fan in Denmark is more female, around 44.1 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Home repair profile in Denmark.
58.7% are female, 41.3% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 44.1 |
| Estimated audience size | 741,768 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Home repair audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 9.2% |
| China | 5.1% |
The strongest cross-interests of the Home repair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art Deco | Arts & Culture | 6.86× | ||
| 02 | Do it yourself (DIY) | Home & Garden | 4.94× | ||
| 03 | Range Rover | Cars & Mobility | 3.89× | ||
| 04 | Single-family detached home | Home & Garden | 3.52× | ||
| 05 | First-time buyer | Shopping | 3.45× | ||
| 06 | Real estate investing | Business & Career | 3.44× | ||
| 07 | Luxury real estate | Business & Career | 2.55× | ||
| 08 | Kitchenware | Home & Garden | 2.48× | ||
| 09 | Property finder | Home & Garden | 2.28× | ||
| 10 | Digital photography | Business & Career | 2.11× | ||
| 11 | Real estate | Business & Career | 2.00× | ||
| 12 | Home improvement | Home & Garden | 1.90× | ||
| 13 | Internet & Social Media | 1.69× | |||
| 14 | Airbnb | Travel & Leisure | 1.66× | ||
| 15 | Shopping malls | Shopping | 1.62× | ||
| 16 | Hobby | Home & Garden | 1.61× | ||
| 17 | IHF World Men's Handball Championship | Sports | 1.60× | ||
| 18 | Novo Nordisk | Health | 1.58× | ||
| 19 | Fast food | Food & Beverages | 1.56× | ||
| 20 | Circle K | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.79× | |
| Design Affinity | PREMIUM | 1.64× | |
| Quality Awareness | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.84× | |
| Urban Lifestyle | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Home repair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.