A data profile of the people who buy, follow and care about Fast food in Denmark — modelled from more than twelve digital signal sources. Fast food has an estimated audience of 1,461,179 people in Denmark.
Fast food has an estimated audience of 1,461,179 people in Denmark. 57.8% are female, 42.2% are male, average age 44.4. Top brand affinities: Gourmet Foods, McDonald's, Self care, Decoration, Home Interior Design.
Top brand affinities include Gourmet Foods, McDonald's, Self care, with strongest over-indexing on Gourmet Foods (4.88× the country average).
Demographically, the Fast food audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Travelling, Luxury Orientation.
The typical Fast food fan in Denmark is more female, around 44.4 years old, with strong Travelling tendencies and a notable affinity for Gourmet Foods.
The key figures that characterise the Fast food profile in Denmark.
57.8% are female, 42.2% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 44.4 |
| Estimated audience size | 1,461,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Fast food audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
The strongest cross-interests of the Fast food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gourmet Foods | Food & Beverages | 4.88× | ||
| 02 | Delivery order | Food & Beverages | 4.14× | ||
| 03 | Chimichurri | Food & Beverages | 3.94× | ||
| 04 | Plant-based diet | Health | 3.52× | ||
| 05 | Pizza delivery | Food & Beverages | 2.85× | ||
| 06 | Healthy food | Health | 2.70× | ||
| 07 | Handmade Crafts | Kids & Family | 2.28× | ||
| 08 | Decoration | Home & Garden | 2.25× | ||
| 09 | First-time home buyer grant | Home & Garden | 2.24× | ||
| 10 | Self care | Health | 2.22× | ||
| 11 | Interior designs | Home & Garden | 2.07× | ||
| 12 | Home Interior Design | Home & Garden | 1.95× | ||
| 13 | Healthy habits | Health | 1.92× | ||
| 14 | Travel Adventures | Travel & Leisure | 1.90× | ||
| 15 | Home decorating ideas | Home & Garden | 1.90× | ||
| 16 | Property finder | Home & Garden | 1.82× | ||
| 17 | Bedroom furniture | Home & Garden | 1.74× | ||
| 18 | Home construction | Home & Garden | 1.68× | ||
| 19 | Home repair | Home & Garden | 1.56× | ||
| 20 | McDonald's | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.30× | |
| Luxury Orientation | PREMIUM | 1.04× | |
| Social Media Usage | JOY | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.64× | |
| Convenience Orientation | PREMIUM | 0.70× | |
| Early Adopter Mentality | POWER | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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