A data profile of the people who buy, follow and care about McDonald's in Denmark — modelled from more than twelve digital signal sources. McDonald's has an estimated audience of 3,172,102 people in Denmark.
McDonald's has an estimated audience of 3,172,102 people in Denmark. 52.9% are female, 47.1% are male, average age 39.8. Top brand affinities: Burger King, G.O, Føtex, Starbucks, IHF World Men's Handball Championship.
Top brand affinities include Burger King, G.O, Føtex, with strongest over-indexing on Burger King (3.07× the country average).
Demographically, the McDonald's audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Convenience Orientation, Travelling.
The typical McDonald's fan in Denmark is balanced, around 39.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Burger King.
The key figures that characterise the McDonald's profile in Denmark.
52.9% are female, 47.1% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 39.8 |
| Estimated audience size | 3,172,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide McDonald's audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 24.3% |
| Italy | 4.8% |
| Germany | 4.7% |
The strongest cross-interests of the McDonald's audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | G.O | Technology & Electronics | 3.73× | ||
| 02 | The Economist | Business & Career | 3.51× | ||
| 03 | Burger King | Food & Beverages | 3.07× | ||
| 04 | Pizza delivery | Food & Beverages | 2.88× | ||
| 05 | Starbucks | Food & Beverages | 2.86× | ||
| 06 | KFC | Food & Beverages | 2.65× | ||
| 07 | French fries | Food & Beverages | 2.25× | ||
| 08 | Global cuisine | Food & Beverages | 2.21× | ||
| 09 | Hamburger | Food & Beverages | 1.94× | ||
| 10 | 7-Eleven | Shopping | 1.77× | ||
| 11 | Hypermarket | Shopping | 1.77× | ||
| 12 | Fårup sommerland | Travel & Leisure | 1.72× | ||
| 13 | Spar (retailer) | Shopping | 1.69× | ||
| 14 | Betano | Games | 1.64× | ||
| 15 | Gina Tricot | Fashion & Accessoires | 1.58× | ||
| 16 | Soft drinks | Food & Beverages | 1.57× | ||
| 17 | IHF World Men's Handball Championship | Sports | 1.55× | ||
| 18 | Sports equipment | Sports | 1.54× | ||
| 19 | Føtex | Shopping | 1.51× | ||
| 20 | Salling (department store) | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.31× | |
| Travelling | THRILL | 1.21× | |
| Urban Lifestyle | OPEN | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Social Media Usage | JOY | 0.93× | |
| Luxury Orientation | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for McDonald's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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