A data profile of the people who buy, follow and care about IHF World Men's Handball Championship in Denmark — modelled from more than twelve digital signal sources. IHF World Men's Handball Championship has an estimated audience of 1,209,681 people in Denmark.
IHF World Men's Handball Championship has an estimated audience of 1,209,681 people in Denmark. 67.5% are female, 32.5% are male, average age 38.8. Top brand affinities: IKEA, JYSK, Danish design, Hobby, Flower.
Top brand affinities include IKEA, JYSK, Danish design, with strongest over-indexing on IKEA (1.79× the country average).
Demographically, the IHF World Men's Handball Championship audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical IHF World Men's Handball Championship fan in Denmark is more female, around 38.8 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the IHF World Men's Handball Championship profile in Denmark.
67.5% are female, 32.5% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 38.8 |
| Estimated audience size | 1,209,681 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 12% | |
| 40-49 | 20% | |
| 50+ | 23% |
The strongest cross-interests of the IHF World Men's Handball Championship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weaving | Fashion & Accessoires | 2.07× | ||
| 02 | Architecture & Design | Business & Career | 1.95× | ||
| 03 | Crochet | Home & Garden | 1.94× | ||
| 04 | Pay television | Movies & TV | 1.91× | ||
| 05 | Hobby | Home & Garden | 1.84× | ||
| 06 | Škoda Auto | Cars & Mobility | 1.84× | ||
| 07 | Handball | Sports | 1.84× | ||
| 08 | Gina Tricot | Fashion & Accessoires | 1.83× | ||
| 09 | Holiday cottage | Travel & Leisure | 1.82× | ||
| 10 | Knitting | Home & Garden | 1.82× | ||
| 11 | Poster | Arts & Culture | 1.81× | ||
| 12 | IKEA | Home & Garden | 1.79× | ||
| 13 | Modern art | Arts & Culture | 1.78× | ||
| 14 | JYSK | Home & Garden | 1.70× | ||
| 15 | Swimming | Sports | 1.69× | ||
| 16 | Danish design | Home & Garden | 1.63× | ||
| 17 | Gardening | Home & Garden | 1.57× | ||
| 18 | H&M | Shopping | 1.55× | ||
| 19 | Flower | Home & Garden | 1.53× | ||
| 20 | Summer house | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.51× | |
| Design Affinity | PREMIUM | 1.44× | |
| Luxury Orientation | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Risk Appetite | THRILL | 0.91× | |
| Convenience Orientation | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for IHF World Men's Handball Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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