A data profile of the people who buy, follow and care about Gardening in Denmark — modelled from more than twelve digital signal sources. Gardening has an estimated audience of 1,344,074 people in Denmark.
Gardening has an estimated audience of 1,344,074 people in Denmark. 57.0% are female, 43.0% are male, average age 47.1. Top brand affinities: BoligPortal, E-box, Home Interior Design, Decoration, Microwave oven.
Top brand affinities include BoligPortal, E-box, Home Interior Design, with strongest over-indexing on BoligPortal (1.79× the country average).
Demographically, the Gardening audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.
The typical Gardening fan in Denmark is more female, around 47.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for BoligPortal.
The key figures that characterise the Gardening profile in Denmark.
57.0% are female, 43.0% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 47.1 |
| Estimated audience size | 1,344,074 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Gardening audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.7% |
| United Kingdom | 5.5% |
| Japan | 5.4% |
The strongest cross-interests of the Gardening audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Iittala | Home & Garden | 2.24× | ||
| 02 | Hand washing | Home & Garden | 2.20× | ||
| 03 | Quooker | Home & Garden | 2.09× | ||
| 04 | Home Decoration & Design | Home & Garden | 2.06× | ||
| 05 | Narcissus (plant) | Home & Garden | 2.04× | ||
| 06 | BoligPortal | Travel & Leisure | 1.79× | ||
| 07 | Microwave oven | Home & Garden | 1.79× | ||
| 08 | Karen Blixen | Literature | 1.79× | ||
| 09 | Decoration | Home & Garden | 1.77× | ||
| 10 | Home Interior Design | Home & Garden | 1.74× | ||
| 11 | E-box | Health | 1.73× | ||
| 12 | Interior designs | Home & Garden | 1.66× | ||
| 13 | NetBank | Business & Career | 1.65× | ||
| 14 | Design & Interior | Home & Garden | 1.61× | ||
| 15 | Danish Royal Family | Politics & Society | 1.60× | ||
| 16 | Kitchen utensil | Home & Garden | 1.56× | ||
| 17 | Risk management | Business & Career | 1.53× | ||
| 18 | Local news | News | 1.52× | ||
| 19 | Children's music | Music & Radio | 1.52× | ||
| 20 | Knitting pattern | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.96× | |
| Convenience Orientation | PREMIUM | 1.81× | |
| Luxury Orientation | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Travelling | THRILL | 0.75× | |
| Social Media Usage | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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