A data profile of the people who buy, follow and care about Gardening in Norway — modelled from more than twelve digital signal sources. Gardening has an estimated audience of 1,158,556 people in Norway.
Gardening has an estimated audience of 1,158,556 people in Norway. 59.3% are female, 40.7% are male, average age 47.6. Top brand affinities: Bohus (retailer), Danish design, Home Interior Design, Flower bouquet, Decoration.
Top brand affinities include Bohus (retailer), Danish design, Home Interior Design, with strongest over-indexing on Bohus (retailer) (1.54× the country average).
Demographically, the Gardening audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Gardening fan in Norway is more female, around 47.6 years old, with strong Travelling tendencies and a notable affinity for Bohus (retailer).
The key figures that characterise the Gardening profile in Norway.
59.3% are female, 40.7% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 47.6 |
| Estimated audience size | 1,158,556 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 43% |
of the worldwide Gardening audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.7% |
| United Kingdom | 5.5% |
| Japan | 5.4% |
The strongest cross-interests of the Gardening audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden design | Home & Garden | 1.85× | ||
| 02 | Garden centre | Home & Garden | 1.85× | ||
| 03 | Landscape architecture | Business & Career | 1.85× | ||
| 04 | Flower bouquet | Home & Garden | 1.78× | ||
| 05 | Floral design | Home & Garden | 1.74× | ||
| 06 | Horticulture | Home & Garden | 1.73× | ||
| 07 | Decoration | Home & Garden | 1.68× | ||
| 08 | Home décor products | Home & Garden | 1.68× | ||
| 09 | Home Decoration & Design | Home & Garden | 1.66× | ||
| 10 | Garden tool | Home & Garden | 1.66× | ||
| 11 | Home Interior Design | Home & Garden | 1.65× | ||
| 12 | Design & Interior | Home & Garden | 1.64× | ||
| 13 | Flowering plant | Home & Garden | 1.60× | ||
| 14 | Interior designs | Home & Garden | 1.55× | ||
| 15 | Modern furniture | Home & Garden | 1.55× | ||
| 16 | Bohus (retailer) | Shopping | 1.54× | ||
| 17 | Luxury real estate | Business & Career | 1.54× | ||
| 18 | Danish design | Home & Garden | 1.53× | ||
| 19 | Scandinavian design | Home & Garden | 1.51× | ||
| 20 | Harmonica | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.87× | |
| Social Media Usage | JOY | 0.73× | |
| Patriotism | CONSERVATISM | 0.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Social Media Usage | JOY | 0.73× | |
| Travelling | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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