A data profile of the people who buy, follow and care about Gardening in Ireland — modelled from more than twelve digital signal sources. Gardening has an estimated audience of 984,728 people in Ireland.
Gardening has an estimated audience of 984,728 people in Ireland. 62.5% are female, 37.5% are male, average age 42.5.
Demographically, the Gardening audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Design Affinity, Travelling.
The key figures that characterise the Gardening profile in Ireland.
62.5% are female, 37.5% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 42.5 |
| Estimated audience size | 984,728 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Gardening audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.7% |
| United Kingdom | 5.5% |
| Japan | 5.4% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.92× | |
| Travelling | THRILL | 0.78× | |
| Need for Security | CONSERVATISM | 0.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Social Media Usage | JOY | 0.56× | |
| Need for Security | CONSERVATISM | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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