A data profile of the people who buy, follow and care about Danish design in Norway — modelled from more than twelve digital signal sources. Danish design has an estimated audience of 888,519 people in Norway.
Danish design has an estimated audience of 888,519 people in Norway. 76.6% are female, 23.4% are male, average age 43.8. Top brand affinities: IKEA, JYSK, KappAhl, Nelly, Bohus (retailer).
Top brand affinities include IKEA, JYSK, KappAhl, with strongest over-indexing on IKEA (1.86× the country average).
Demographically, the Danish design audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical Danish design fan in Norway is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for IKEA.
The key figures that characterise the Danish design profile in Norway.
76.6% are female, 23.4% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 76.6% |
| Male | 23.4% |
| Average age | 43.8 |
| Estimated audience size | 888,519 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Danish design audience comes from Norway.
| Country | Share |
|---|---|
| Japan | 16.5% |
| Germany | 12.6% |
| United States | 9.8% |
The strongest cross-interests of the Danish design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Free Knitting Patterns | Topic | 2.85× | ||
| 02 | Nelly | Music & Radio | 2.76× | ||
| 03 | Terraced house | Home & Garden | 2.61× | ||
| 04 | JYSK | Home & Garden | 2.50× | ||
| 05 | Home Design | Home & Garden | 2.44× | ||
| 06 | Knitting pattern | Fashion & Accessoires | 2.29× | ||
| 07 | KappAhl | Fashion & Accessoires | 2.19× | ||
| 08 | Lindex | Fashion & Accessoires | 2.10× | ||
| 09 | Bohus (retailer) | Shopping | 1.98× | ||
| 10 | Balcony | Home & Garden | 1.89× | ||
| 11 | IKEA | Home & Garden | 1.86× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 1.85× | ||
| 13 | Bedroom | Home & Garden | 1.77× | ||
| 14 | Knitting needle | Fashion & Accessoires | 1.72× | ||
| 15 | Yarn | Fashion & Accessoires | 1.61× | ||
| 16 | Wool | Fashion & Accessoires | 1.58× | ||
| 17 | Dresses | Fashion & Accessoires | 1.55× | ||
| 18 | Holiday cottage | Travel & Leisure | 1.55× | ||
| 19 | Cottage | Travel & Leisure | 1.53× | ||
| 20 | Knitting | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.10× | |
| Early Adopter Mentality | POWER | 1.07× | |
| Travelling | THRILL | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.68× | |
| Travelling | THRILL | 0.90× | |
| Early Adopter Mentality | POWER | 1.07× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Danish design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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