A data profile of the people who buy, follow and care about Knitting needle in Norway — modelled from more than twelve digital signal sources. Knitting needle has an estimated audience of 955,336 people in Norway.
Knitting needle has an estimated audience of 955,336 people in Norway. 82.2% are female, 17.8% are male, average age 45.1. Top brand affinities: Do it yourself (DIY), Knitting, Biltema, IKEA, Handmade jewelry.
Top brand affinities include Do it yourself (DIY), Knitting, Biltema, with strongest over-indexing on Do it yourself (DIY) (4.25× the country average).
Demographically, the Knitting needle audience skews more female with an average age of 45.1, and over-indexes on personality traits such as DIY Mentality, Creativity.
The typical Knitting needle fan in Norway is more female, around 45.1 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Knitting needle profile in Norway.
82.2% are female, 17.8% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 82.2% |
| Male | 17.8% |
| Average age | 45.1 |
| Estimated audience size | 955,336 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Knitting needle audience comes from Norway.
| Country | Share |
|---|---|
| Japan | 10.5% |
| United States | 10.3% |
| India | 8.1% |
The strongest cross-interests of the Knitting needle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Do it yourself (DIY) | Home & Garden | 4.25× | ||
| 02 | Knitting | Home & Garden | 3.98× | ||
| 03 | Handmade jewelry | Fashion & Accessoires | 3.82× | ||
| 04 | Birkenstock | Fashion & Accessoires | 3.79× | ||
| 05 | Children's clothing | Fashion & Accessoires | 2.88× | ||
| 06 | Crochet | Home & Garden | 2.40× | ||
| 07 | Boutiques | Fashion & Accessoires | 2.35× | ||
| 08 | Local food | Food & Beverages | 2.27× | ||
| 09 | Hobby | Home & Garden | 2.14× | ||
| 10 | Crafts | Home & Garden | 2.09× | ||
| 11 | Renovation | Home & Garden | 2.06× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 2.02× | ||
| 13 | Home improvement | Home & Garden | 1.92× | ||
| 14 | Biltema | Business & Career | 1.86× | ||
| 15 | Flower | Home & Garden | 1.85× | ||
| 16 | JYSK | Home & Garden | 1.81× | ||
| 17 | Scandinavia | Travel & Leisure | 1.71× | ||
| 18 | Women's clothing | Fashion & Accessoires | 1.52× | ||
| 19 | Camping | Travel & Leisure | 1.51× | ||
| 20 | IKEA | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.63× | |
| Creativity | OPEN | 2.40× | |
| Design Affinity | PREMIUM | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.82× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Spirituality | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Knitting needle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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