A data profile of the people who buy, follow and care about Children's clothing in Norway — modelled from more than twelve digital signal sources. Children's clothing has an estimated audience of 634,040 people in Norway.
Children's clothing has an estimated audience of 634,040 people in Norway. 68.5% are female, 31.5% are male, average age 46.1. Top brand affinities: KappAhl, IKEA, Lindex, Apotek 1, Knitting needle.
Top brand affinities include KappAhl, IKEA, Lindex, with strongest over-indexing on KappAhl (3.27× the country average).
Demographically, the Children's clothing audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Children's clothing fan in Norway is more female, around 46.1 years old, with strong Travelling tendencies and a notable affinity for KappAhl.
The key figures that characterise the Children's clothing profile in Norway.
68.5% are female, 31.5% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 46.1 |
| Estimated audience size | 634,040 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Children's clothing audience comes from Norway.
| Country | Share |
|---|---|
| United States | 11.3% |
| Japan | 5.9% |
| Brazil | 4.9% |
The strongest cross-interests of the Children's clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby food | Kids & Family | 3.64× | ||
| 02 | Infant clothing | Kids & Family | 3.63× | ||
| 03 | KappAhl | Fashion & Accessoires | 3.27× | ||
| 04 | Toddler | Kids & Family | 3.09× | ||
| 05 | Lindex | Fashion & Accessoires | 2.93× | ||
| 06 | Knitting needle | Fashion & Accessoires | 2.88× | ||
| 07 | Yarn | Fashion & Accessoires | 2.32× | ||
| 08 | Crochet | Home & Garden | 2.23× | ||
| 09 | Bohus (retailer) | Shopping | 2.22× | ||
| 10 | Wool | Fashion & Accessoires | 2.19× | ||
| 11 | Apotek 1 | Health | 2.17× | ||
| 12 | Knitting | Home & Garden | 2.16× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 2.14× | ||
| 14 | Renovation | Home & Garden | 2.12× | ||
| 15 | JYSK | Home & Garden | 2.03× | ||
| 16 | Scandinavia | Travel & Leisure | 1.85× | ||
| 17 | Child | Kids & Family | 1.62× | ||
| 18 | Home improvement | Home & Garden | 1.57× | ||
| 19 | IKEA | Home & Garden | 1.56× | ||
| 20 | Garden | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.96× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Social Media Usage | JOY | 0.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.66× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Travelling | THRILL | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Children's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.