A data profile of the people who buy, follow and care about Children's clothing in Finland — modelled from more than twelve digital signal sources. Children's clothing has an estimated audience of 561,522 people in Finland.
Children's clothing has an estimated audience of 561,522 people in Finland. 81.6% are female, 18.4% are male, average age 44.8. Top brand affinities: Helsinki, Lindex, Infant clothing, KappAhl, Crochet.
Top brand affinities include Helsinki, Lindex, Infant clothing, with strongest over-indexing on Helsinki (1.76× the country average).
Demographically, the Children's clothing audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Children's clothing fan in Finland is more female, around 44.8 years old, with strong Need for Security tendencies and a notable affinity for Helsinki.
The key figures that characterise the Children's clothing profile in Finland.
81.6% are female, 18.4% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 81.6% |
| Male | 18.4% |
| Average age | 44.8 |
| Estimated audience size | 561,522 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Children's clothing audience comes from Finland.
| Country | Share |
|---|---|
| United States | 11.3% |
| Japan | 5.9% |
| Brazil | 4.9% |
The strongest cross-interests of the Children's clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Infant clothing | Kids & Family | 3.29× | ||
| 02 | Kaksplus | News | 2.44× | ||
| 03 | KappAhl | Fashion & Accessoires | 2.28× | ||
| 04 | Knitting needle | Fashion & Accessoires | 2.18× | ||
| 05 | Pattern (sewing) | Home & Garden | 2.09× | ||
| 06 | Weaving | Fashion & Accessoires | 2.02× | ||
| 07 | Lindex | Fashion & Accessoires | 1.94× | ||
| 08 | Child care | Kids & Family | 1.93× | ||
| 09 | Crochet | Home & Garden | 1.89× | ||
| 10 | Moomin | Literature | 1.87× | ||
| 11 | Decoration | Home & Garden | 1.86× | ||
| 12 | Helsinki | Travel & Leisure | 1.76× | ||
| 13 | Blouse | Fashion & Accessoires | 1.74× | ||
| 14 | Yarn | Fashion & Accessoires | 1.70× | ||
| 15 | Ellos | Shopping | 1.67× | ||
| 16 | Scandinavia | Travel & Leisure | 1.67× | ||
| 17 | Budget Sport | Sports | 1.60× | ||
| 18 | Wool | Fashion & Accessoires | 1.59× | ||
| 19 | Marriage | Kids & Family | 1.56× | ||
| 20 | Iittala | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.10× | |
| Travelling | THRILL | 0.93× | |
| Social Media Usage | JOY | 0.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.46× | |
| Patriotism | CONSERVATISM | 0.56× | |
| Social Media Usage | JOY | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Children's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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