A data profile of the people who buy, follow and care about Budget Sport in Finland — modelled from more than twelve digital signal sources. Budget Sport has an estimated audience of 641,977 people in Finland.
Budget Sport has an estimated audience of 641,977 people in Finland. 65.6% are female, 34.4% are male, average age 40.1. Top brand affinities: Ice Hockey World Championships, IKEA, Lidl, H&M, Trivago.
Top brand affinities include Ice Hockey World Championships, IKEA, Lidl, with strongest over-indexing on Ice Hockey World Championships (1.59× the country average).
Demographically, the Budget Sport audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
The typical Budget Sport fan in Finland is more female, around 40.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Budget Sport profile in Finland.
65.6% are female, 34.4% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 40.1 |
| Estimated audience size | 641,977 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 21% | |
| 30-39 | 32% | |
| 40-49 | 25% | |
| 50+ | 12% |
of the worldwide Budget Sport audience comes from Finland.
| Country | Share |
|---|---|
| Finland | 98.7% |
| Sweden | 0.4% |
| United States | 0.3% |
The strongest cross-interests of the Budget Sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 2.59× | ||
| 02 | H&M | Shopping | 2.12× | ||
| 03 | Discount stores | Shopping | 2.10× | ||
| 04 | Sports club | Sports | 1.96× | ||
| 05 | Unibet | Games | 1.95× | ||
| 06 | Day spa | Beauty & Wellness | 1.95× | ||
| 07 | Hardware store | Home & Garden | 1.94× | ||
| 08 | Garden furniture | Home & Garden | 1.78× | ||
| 09 | Department store | Shopping | 1.77× | ||
| 10 | Trivago | Travel & Leisure | 1.75× | ||
| 11 | IKEA | Home & Garden | 1.69× | ||
| 12 | Shopping malls | Shopping | 1.60× | ||
| 13 | Fragrances | Beauty & Wellness | 1.60× | ||
| 14 | Children's clothing | Fashion & Accessoires | 1.60× | ||
| 15 | Ice Hockey World Championships | Sports | 1.59× | ||
| 16 | Theme parks | Travel & Leisure | 1.59× | ||
| 17 | Subway | Food & Beverages | 1.58× | ||
| 18 | Lidl | Shopping | 1.56× | ||
| 19 | Swimming | Sports | 1.53× | ||
| 20 | Burger King | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.73× | |
| Quality Awareness | PREMIUM | 1.45× | |
| DIY Mentality | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.65× | |
| Mindfulness | BALANCE | 0.68× | |
| Risk Appetite | THRILL | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Budget Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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