A data profile of the people who buy, follow and care about Swimming in Finland — modelled from more than twelve digital signal sources. Swimming has an estimated audience of 1,004,109 people in Finland.
Swimming has an estimated audience of 1,004,109 people in Finland. 61.3% are female, 38.7% are male, average age 46.9. Top brand affinities: Consumer electronics, Pets, Cuisine, Holiday cottage, Summer house.
Top brand affinities include Consumer electronics, Pets, Cuisine, with strongest over-indexing on Consumer electronics (1.54× the country average).
Demographically, the Swimming audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Swimming fan in Finland is more female, around 46.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Consumer electronics.
The key figures that characterise the Swimming profile in Finland.
61.3% are female, 38.7% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 46.9 |
| Estimated audience size | 1,004,109 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Swimming audience comes from Finland.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
The strongest cross-interests of the Swimming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Polo Ralph Lauren | Fashion & Accessoires | 4.62× | ||
| 02 | Harrods | Shopping | 4.35× | ||
| 03 | Philanthropy | Arts & Culture | 3.10× | ||
| 04 | Architecture & Interior Design | Home & Garden | 1.95× | ||
| 05 | Holiday cottage | Travel & Leisure | 1.72× | ||
| 06 | Italy | Travel & Leisure | 1.72× | ||
| 07 | Cotton | Fashion & Accessoires | 1.72× | ||
| 08 | TUI | Travel & Leisure | 1.69× | ||
| 09 | Old age | Politics & Society | 1.69× | ||
| 10 | Summer house | Travel & Leisure | 1.66× | ||
| 11 | Children's clothing | Fashion & Accessoires | 1.62× | ||
| 12 | Cuisine | Food & Beverages | 1.58× | ||
| 13 | Consumer electronics | Technology & Electronics | 1.54× | ||
| 14 | Terraced house | Home & Garden | 1.53× | ||
| 15 | Budget Sport | Sports | 1.53× | ||
| 16 | Pets | Pets & Animals | 1.52× | ||
| 17 | Townhouse | Home & Garden | 1.52× | ||
| 18 | Cottage | Travel & Leisure | 1.51× | ||
| 19 | Tjäreborg | Travel & Leisure | 1.51× | ||
| 20 | Terrace (building) | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.24× | |
| Need for Security | CONSERVATISM | 1.15× | |
| Social Media Usage | JOY | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Design Affinity | PREMIUM | 0.74× | |
| Travelling | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.