A data profile of the people who buy, follow and care about Fragrances in Finland — modelled from more than twelve digital signal sources. Fragrances has an estimated audience of 570,355 people in Finland.
Fragrances has an estimated audience of 570,355 people in Finland. 71.5% are female, 28.5% are male, average age 44.1. Top brand affinities: Pets, Helsinki, Consumer electronics, Gina Tricot, Women's clothing.
Top brand affinities include Pets, Helsinki, Consumer electronics, with strongest over-indexing on Pets (1.65× the country average).
Demographically, the Fragrances audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Fragrances fan in Finland is more female, around 44.1 years old, with strong Need for Security tendencies and a notable affinity for Pets.
The key figures that characterise the Fragrances profile in Finland.
71.5% are female, 28.5% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 44.1 |
| Estimated audience size | 570,355 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Fragrances audience comes from Finland.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
The strongest cross-interests of the Fragrances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skin care | Beauty & Wellness | 2.24× | ||
| 02 | Gina Tricot | Fashion & Accessoires | 2.20× | ||
| 03 | Personal care | Health | 2.03× | ||
| 04 | Ellos | Shopping | 2.00× | ||
| 05 | Lindex | Fashion & Accessoires | 1.99× | ||
| 06 | Women's clothing | Fashion & Accessoires | 1.94× | ||
| 07 | H&M | Shopping | 1.92× | ||
| 08 | Boutiques | Fashion & Accessoires | 1.81× | ||
| 09 | Stockmann | Shopping | 1.80× | ||
| 10 | Sokos | Shopping | 1.74× | ||
| 11 | Marimekko | Home & Garden | 1.73× | ||
| 12 | Beauty salons | Beauty & Wellness | 1.67× | ||
| 13 | Pets | Pets & Animals | 1.65× | ||
| 14 | Consumer electronics | Technology & Electronics | 1.59× | ||
| 15 | Games | Games | 1.59× | ||
| 16 | Cuisine | Food & Beverages | 1.58× | ||
| 17 | Movies | Movies & TV | 1.56× | ||
| 18 | Sweden | Travel & Leisure | 1.56× | ||
| 19 | Shoes | Fashion & Accessoires | 1.56× | ||
| 20 | Helsinki | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.36× | |
| Patriotism | CONSERVATISM | 1.33× | |
| Travelling | THRILL | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.56× | |
| Social Media Usage | JOY | 0.72× | |
| Urban Lifestyle | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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