A data profile of the people who buy, follow and care about Fragrances in Ireland — modelled from more than twelve digital signal sources. Fragrances has an estimated audience of 884,547 people in Ireland.
Fragrances has an estimated audience of 884,547 people in Ireland. 78.1% are female, 21.9% are male, average age 40.6. Top brand affinities: Very (online retailer), River Island, Skin care, Skirt, Moisturizer.
Top brand affinities include Very (online retailer), River Island, Skin care, with strongest over-indexing on Very (online retailer) (1.69× the country average).
Demographically, the Fragrances audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Fragrances fan in Ireland is more female, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Very (online retailer).
The key figures that characterise the Fragrances profile in Ireland.
78.1% are female, 21.9% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 78.1% |
| Male | 21.9% |
| Average age | 40.6 |
| Estimated audience size | 884,547 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Fragrances audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
The strongest cross-interests of the Fragrances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sephora | Shopping | 1.75× | ||
| 02 | Very (online retailer) | Website / Newspaper / Magazine | 1.69× | ||
| 03 | Charlotte Tilbury | Beauty & Wellness | 1.67× | ||
| 04 | Anti-aging cream | Beauty & Wellness | 1.64× | ||
| 05 | Party dress | Fashion & Accessoires | 1.63× | ||
| 06 | Foundation (cosmetics) | Beauty & Wellness | 1.62× | ||
| 07 | Moisturizer | Home & Garden | 1.61× | ||
| 08 | Eye shadow | Beauty & Wellness | 1.61× | ||
| 09 | Eyelash extensions | Beauty & Wellness | 1.60× | ||
| 10 | Skin care | Beauty & Wellness | 1.56× | ||
| 11 | Blouse | Fashion & Accessoires | 1.56× | ||
| 12 | Eyebrow | Beauty & Wellness | 1.55× | ||
| 13 | Eyelash | Beauty & Wellness | 1.54× | ||
| 14 | Health And Beauty | Beauty & Wellness | 1.54× | ||
| 15 | Concealer | Beauty & Wellness | 1.54× | ||
| 16 | Nail polish | Beauty & Wellness | 1.53× | ||
| 17 | Eye liner | Beauty & Wellness | 1.52× | ||
| 18 | Natural skin care | Beauty & Wellness | 1.52× | ||
| 19 | River Island | Fashion & Accessoires | 1.51× | ||
| 20 | Skirt | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.19× | |
| Need for Security | CONSERVATISM | 1.02× | |
| Design Affinity | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.62× | |
| Travelling | THRILL | 0.95× | |
| Need for Security | CONSERVATISM | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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