Rascasse Audience Intelligence

Sephora Target Market in Ireland

A data profile of the people who buy, follow and care about Sephora in Ireland — modelled from more than twelve digital signal sources. Sephora has an estimated audience of 335,984 people in Ireland.

#1among Drugstore in Ireland#118among Brand in Ireland#55in Shopping

Sephora has an estimated audience of 335,984 people in Ireland. 90.1% are female, 9.9% are male, average age 35.5. Top brand affinities: Makeup Tutorials, Very (online retailer), Makeup Lessons, River Island, Natural product.

Top brand affinities include Makeup Tutorials, Very (online retailer), Makeup Lessons, with strongest over-indexing on Makeup Tutorials (6.25× the country average).

Demographically, the Sephora audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Design Affinity, Extroversion.

The typical Sephora fan in Ireland is more female, around 35.5 years old, with strong Design Affinity tendencies and a notable affinity for Makeup Tutorials.

Category: Shopping · Type: Brand · Subtype: Drugstore

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Sephora profile in Ireland.

Audience size
336K
in Ireland
Gender
90.1%♀
9.9% male
Age
35.5
average years
Country rank
#1821
Brand in Ireland
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sephora

90.1% are female, 9.9% are male, average age 35.5.

Fig. 02

Gender split

90.1%
Female
9.9%
Male
Demographic split for Sephora audience in Ireland
MetricValue
Female90.1%
Male9.9%
Average age35.5
Estimated audience size335,984
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Sephora audience in Ireland
Age bracketShare%
16-1926%
20-2923%
30-3921%
40-4918%
50+12%
Fig. 04

Worldwide distribution

0.2%

of the worldwide Sephora audience comes from Ireland.

Worldwide audience distribution share by country for Sephora
CountryShare
United States32.9%
France6.1%
Italy6.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sephora audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sephora audience
#·InterestCategoryAffinity×
01Makeup TutorialsBeauty & Wellness6.25×
02Makeup LessonsBeauty & Wellness5.95×
03Beauty MakeupBeauty & Wellness5.91×
04Makeup &hairBeauty & Wellness5.72×
05Makeup brushBeauty & Wellness3.71×
06Very (online retailer)Website / Newspaper / Magazine3.58×
07Facial careBeauty & Wellness3.39×
08Eye shadowBeauty & Wellness3.31×
09Nail polishBeauty & Wellness3.22×
10Nail artBeauty & Wellness3.17×
11Eyelash extensionsBeauty & Wellness2.96×
12Natural productFood & Beverages2.95×
13EyelashBeauty & Wellness2.87×
14Eye linerBeauty & Wellness2.85×
15Natural skin careBeauty & Wellness2.82×
16Charlotte TilburyBeauty & Wellness2.73×
17EyebrowBeauty & Wellness2.58×
18River IslandFashion & Accessoires2.54×
19Self careHealth2.36×
20ZaraShopping2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sephora audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sephora audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.39×
ExtroversionTHRILL1.30×
IndulgenceJOY1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sephora audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.28×
Need for SecurityCONSERVATISM0.45×
Risk AppetiteTHRILL0.66×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Ireland who actively search for Sephora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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