A data profile of the people who buy, follow and care about Fragrances in France — modelled from more than twelve digital signal sources. Fragrances has an estimated audience of 10,188,083 people in France.
The average Fragrances fan in France is 42.8 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Sephora, Kiabi, H&M, with strongest over-indexing on Sephora (1.84× the country average).
Demographically, the Fragrances audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Fragrances fan in France is more female, around 42.8 years old, with strong Creativity tendencies and a notable affinity for Sephora.
The key figures that characterise the Fragrances profile in France.
67.0% are female, 33.0% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 42.8 |
| Estimated audience size | 10,188,083 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Fragrances audience comes from France.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
Where the Fragrances audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2.5M | 1.28× | |
| 02 | Provence-Alpes-Côte d'Azur | ~900K | 1.13× | |
| 03 | Auvergne-Rhône-Alpes | ~1.5M | 1.11× | |
| 04 | Grand Est | ~900K | 1.04× | |
| 05 | Nouvelle-Aquitaine | ~900K | 1.02× | |
| 06 | Occitanie | ~900K | 1.02× | |
| 07 | Centre-Val de Loire | ~400K | 0.99× | |
| 08 | Hauts-de-France | ~900K | 0.98× | |
| 09 | Bourgogne-Franche-Comté | ~400K | 0.97× | |
| 10 | Brittany | ~500K | 0.93× | |
| 11 | Pays de la Loire | ~500K | 0.92× | |
| 12 | Normandy | ~400K | 0.89× | |
| 13 | Corsica | ~40K | 0.89× |
The strongest cross-interests of the Fragrances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vanessa Bruno | Fashion & Accessoires | 2.05× | ||
| 02 | Kiabi | Fashion & Accessoires | 1.96× | ||
| 03 | Gémo | Fashion & Accessoires | 1.89× | ||
| 04 | vertbaudet | Fashion & Accessoires | 1.87× | ||
| 05 | Sarenza | Fashion & Accessoires | 1.87× | ||
| 06 | Yves Rocher (company) | Beauty & Wellness | 1.86× | ||
| 07 | Sephora | Shopping | 1.84× | ||
| 08 | Linens | Home & Garden | 1.72× | ||
| 09 | Decoration | Home & Garden | 1.68× | ||
| 10 | étam | Fashion & Accessoires | 1.67× | ||
| 11 | Rituals | Beauty & Wellness | 1.64× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.61× | ||
| 13 | H&M | Shopping | 1.57× | ||
| 14 | Blouse | Fashion & Accessoires | 1.57× | ||
| 15 | Skin care | Beauty & Wellness | 1.57× | ||
| 16 | Natural product | Food & Beverages | 1.56× | ||
| 17 | Mango | Shopping | 1.56× | ||
| 18 | Bijou (jewellery) | Fashion & Accessoires | 1.55× | ||
| 19 | Chanel | Fashion & Accessoires | 1.54× | ||
| 20 | Le Bon Marché | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.20× | |
| Price Sensitivity | PREMIUM | 1.15× | |
| Design Affinity | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Risk Appetite | THRILL | 0.72× | |
| Need for Security | CONSERVATISM | 0.78× |
Fragrances has an estimated audience of 10,188,083 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
67.0% of Fragrances fans are female, 33.0% are male, with an average age of 42.8 years.
Fragrances fans show strongest brand affinity for Sephora (1.84×), Kiabi (1.96×), and H&M (1.57×) over the country average.
Fragrances fans in France are most concentrated in Île-de-France (reach ~2.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Nouvelle-Aquitaine (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Fragrances itself, the audience over-indexes on Kiabi (1.96×), H&M (1.57×), Yves Rocher (company) (1.86×), and Gémo (1.89×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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