Fragrances Audience in France
Fragrances has an estimated audience of 10,188,083 people in France. 67.0% are female, 33.0% are male, average age 42.8. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Sephora, Kiabi, H&M, Yves Rocher (company), Gémo.
The average Fragrances fan in France is 42.8 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Sephora, Kiabi, H&M, with strongest over-indexing on Sephora (1.84× the country average). Demographically, the Fragrances audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances
Demographics of Fragrances fans
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 42.8 |
| Estimated audience size | 10,188,083 |
Audience persona
The typical Fragrances fan in France is more female, around 42.8 years old, with strong Extroversion tendencies and a notable affinity for Sephora.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,343,840 | 1.29× |
| Auvergne-Rhône-Alpes | 1,333,654 | 1.11× |
| Nouvelle-Aquitaine | 914,105 | 1.02× |
| Occitanie | 902,659 | 1.03× |
| Hauts-de-France | 881,938 | 0.98× |
| Grand Est | 858,712 | 1.04× |
| Provence-Alpes-Côte d'Azur | 858,041 | 1.14× |
| Pays de la Loire | 513,500 | 0.91× |
| Brittany | 457,140 | 0.92× |
| Normandy | 429,894 | 0.87× |
| Bourgogne-Franche-Comté | 398,810 | 0.97× |
| Centre-Val de Loire | 379,092 | 0.99× |
| Corsica | 37,796 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sephora | 1.84× | Shopping |
| Kiabi | 1.96× | Fashion & Accessoires |
| H&M | 1.57× | Shopping |
| Yves Rocher (company) | 1.86× | Beauty & Wellness |
| Gémo | 1.89× | Fashion & Accessoires |
| vertbaudet | 1.87× | Fashion & Accessoires |
| Linens | 1.72× | Home & Garden |
| Bijou (jewellery) | 1.55× | Fashion & Accessoires |
| Nocibé | 1.87× | Beauty & Wellness |
| Children's clothing | 1.61× | Fashion & Accessoires |
| Rituals | 1.64× | Beauty & Wellness |
| Decoration | 1.68× | Home & Garden |
| Blouse | 1.57× | Fashion & Accessoires |
| Skin care | 1.57× | Beauty & Wellness |
| Natural product | 1.56× | Food & Beverages |
| Chanel | 1.54× | Fashion & Accessoires |
| Vanessa Bruno | 2.05× | Fashion & Accessoires |
| Mango | 1.56× | Shopping |
| Sarenza | 1.87× | Fashion & Accessoires |
| Mascara | 1.84× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.23 |
| Mindfulness | BALANCE | 1.21 |
| Price Sensitivity | PREMIUM | 1.11 |
| Social Media Usage | JOY | 1.07 |
| DIY Mentality | THRILL | 1.07 |
| Luxury Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
See Fragrances audiences in other countries
More Fragrances audiences in France
- Parfum (1,879,934)
- Dior Homme (813,352)
- Paco Rabanne (799,355)
- Paris Hilton (fragrance) (753,232)
- Coco (perfume) (523,673)
Frequently asked questions
How many fans does Fragrances have in France?
Fragrances has an estimated audience of 10,188,083 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Fragrances fans?
67.0% of Fragrances fans are female, 33.0% are male, with an average age of 42.8 years.
Which brands do Fragrances fans like most?
Fragrances fans show strongest brand affinity for Sephora (1.84×), Kiabi (1.96×), and H&M (1.57×) over the country average.
Where do Fragrances fans live in France?
Fragrances fans in France are most concentrated in Île-de-France (reach 2,343,840), Auvergne-Rhône-Alpes (reach 1,333,654), and Nouvelle-Aquitaine (reach 914,105). These three regions account for the largest share of the active audience.
What other brands do Fragrances fans also like?
Beyond Fragrances itself, the audience over-indexes on Kiabi (1.96×), H&M (1.57×), Yves Rocher (company) (1.86×), and Gémo (1.89×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.