Top 50 Fragrances in France
This curated ranking covers the 50 largest fragrances in France, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 75 fragrances tracked in France, the 50 ranked here account for the largest measured audience reach. Fragrances, Parfum and Dior Homme lead the list with a combined estimated audience of 12,892,719 people. Across all 50 entries the average audience size is 433,116, and the largest, Fragrances, reaches around 10,188,083 people in France. Audience size is the estimated number of unique people in France who actively engage with each fragrances, derived from search demand signals. Rankings reflect search-behavior signals collected across France and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Fragrances |
10,188,083 | 2.9% | Fragrances | Beauty & Wellness |
| 2 |  Parfum |
1,879,934 | 10.7% | Fragrances | Beauty & Wellness |
| 3 |  Dior Homme |
824,702 | 15.1% | Fragrances | Beauty & Wellness |
| 4 |  Paco Rabanne |
805,803 | 8.1% | Fragrances | Beauty & Wellness |
| 5 |  Paris Hilton (fragrance) |
753,231 | 7.4% | Fragrances | Beauty & Wellness |
| 6 |  Coco (perfume) |
569,311 | 5.2% | Fragrances | Beauty & Wellness |
| 7 |  Fragrance oil |
482,690 | 1.4% | Fragrances | Beauty & Wellness |
| 8 |  Eau de toilette |
416,565 | 3.1% | Fragrances | Beauty & Wellness |
| 9 |  Thierry Mugler |
376,504 | 14.8% | Fragrances | Beauty & Wellness |
| 10 |  Parfums Christian Dior |
371,410 | 95.3% | Fragrances | Beauty & Wellness |
| 11 |  Aramis |
357,680 | 23.2% | Fragrances | Beauty & Wellness |
| 12 |  Perfumer |
305,463 | 2.4% | Fragrances | Beauty & Wellness |
| 13 |  Francis Kurkdjian |
305,367 | 19.3% | Fragrances | Beauty & Wellness |
| 14 |  Serge Lutens |
277,066 | 18.1% | Fragrances | Beauty & Wellness |
| 15 |  L'Aventure |
271,618 | 88.5% | Fragrances | Beauty & Wellness |
| 16 |  Acqua di Parma |
258,475 | 5.7% | Fragrances | Beauty & Wellness |
| 17 |  L'Artisan Parfumeur |
249,876 | 31.3% | Fragrances | Beauty & Wellness |
| 18 |  Maison Francis Kurkdjian |
242,338 | 8.2% | Fragrances | Beauty & Wellness |
| 19 |  Azzaro |
198,030 | 6.3% | Fragrances | Beauty & Wellness |
| 20 |  Cacharel |
172,466 | 13.6% | Fragrances | Beauty & Wellness |
| 21 |  Lalique |
163,207 | 19.0% | Fragrances | Beauty & Wellness |
| 22 |  Penhaligon's |
159,671 | 4.7% | Fragrances | Beauty & Wellness |
| 23 |  L'artisan |
158,846 | 32.9% | Fragrances | Beauty & Wellness |
| 24 |  Joy (perfume) |
155,011 | 3.2% | Fragrances | Beauty & Wellness |
| 25 |  Coco Mademoiselle |
120,345 | 8.9% | Fragrances | Beauty & Wellness |
| 26 |  Bleu de Chanel |
109,255 | 2.3% | Fragrances | Beauty & Wellness |
| 27 |  Jo Malone London |
108,865 | 2.8% | Fragrances | Beauty & Wellness |
| 28 |  Montale |
98,463 | 5.5% | Fragrances | Beauty & Wellness |
| 29 |  Roger & Gallet |
97,210 | 51.0% | Fragrances | Beauty & Wellness |
| 30 |  Axe |
85,704 | 4.1% | Fragrances | Beauty & Wellness |
| 31 |  Ted Lapidus |
80,289 | 69.3% | Fragrances | Beauty & Wellness |
| 32 |  Shalimar (perfume) |
76,122 | 8.7% | Fragrances | Beauty & Wellness |
| 33 |  Eau de Cologne |
71,533 | 1.8% | Fragrances | Beauty & Wellness |
| 34 |  J'Adore (fragrance) |
69,781 | 2.9% | Fragrances | Beauty & Wellness |
| 35 |  Parfums Caron |
68,221 | 84.0% | Fragrances | Beauty & Wellness |
| 36 |  Clive Christian |
67,842 | 6.1% | Fragrances | Beauty & Wellness |
| 37 |  acqua di giò |
66,822 | 1.9% | Fragrances | Beauty & Wellness |
| 38 |  By Kilian |
66,794 | 67.1% | Fragrances | Beauty & Wellness |
| 39 | Fantasy (fragrance) |
60,436 | 0.8% | Fragrances | Beauty & Wellness |
| 40 |  Believe (fragrance) |
56,191 | 2.4% | Fragrances | Beauty & Wellness |
| 41 |  Chanel No. 5 |
54,499 | 1.6% | Fragrances | Beauty & Wellness |
| 42 |  John Varvatos |
51,269 | 3.4% | Fragrances | Beauty & Wellness |
| 43 |  Elixir (perfume) |
50,734 | 2.6% | Fragrances | Beauty & Wellness |
| 44 |  La Rive |
46,126 | 5.3% | Fragrances | Beauty & Wellness |
| 45 |  Jean Patou |
44,716 | 24.1% | Fragrances | Beauty & Wellness |
| 46 |  Issey Miyake Parfums |
41,810 | 14.7% | Fragrances | Beauty & Wellness |
| 47 |  Light Blue (fragrance) |
39,849 | 1.7% | Fragrances | Beauty & Wellness |
| 48 |  Cool Water (perfume) |
27,947 | 6.5% | Fragrances | Beauty & Wellness |
| 49 |  Roja |
25,903 | 1.0% | Fragrances | Beauty & Wellness |
| 50 |  Eau Jeune |
25,760 | 83.2% | Fragrances | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across France and ranks each fragrances by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fragrances in France?
Fragrances currently leads with an estimated audience of 10,188,083 people in France.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across France. Lists below 5 entries are not published. See methodology for full details.