A data profile of the people who buy, follow and care about Sweden in Finland — modelled from more than twelve digital signal sources. Sweden has an estimated audience of 1,594,483 people in Finland.
Sweden has an estimated audience of 1,594,483 people in Finland. 62.9% are female, 37.1% are male, average age 45.4. Top brand affinities: Finnair, IKEA, Helsinki, Biltema, Intersport.
Top brand affinities include Finnair, IKEA, Helsinki, with strongest over-indexing on Finnair (1.65× the country average).
Demographically, the Sweden audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Sweden fan in Finland is more female, around 45.4 years old, with strong Community Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Sweden profile in Finland.
62.9% are female, 37.1% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 45.4 |
| Estimated audience size | 1,594,483 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Sweden audience comes from Finland.
| Country | Share |
|---|---|
| Sweden | 12.2% |
| United States | 8.3% |
| Germany | 7.4% |
The strongest cross-interests of the Sweden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stockholm | Travel & Leisure | 2.65× | ||
| 02 | Moomin | Literature | 2.29× | ||
| 03 | Lindex | Fashion & Accessoires | 1.92× | ||
| 04 | Intersport | Shopping | 1.80× | ||
| 05 | Hair products | Beauty & Wellness | 1.68× | ||
| 06 | Happiness | Health | 1.66× | ||
| 07 | Internet & Social Media | 1.66× | |||
| 08 | Dogs | Pets & Animals | 1.66× | ||
| 09 | Finnair | Travel & Leisure | 1.65× | ||
| 10 | Helsinki | Travel & Leisure | 1.64× | ||
| 11 | Stockmann | Shopping | 1.61× | ||
| 12 | Shoes | Fashion & Accessoires | 1.61× | ||
| 13 | Kitchen | Home & Garden | 1.61× | ||
| 14 | Spas | Beauty & Wellness | 1.60× | ||
| 15 | Mobile phones | Technology & Electronics | 1.56× | ||
| 16 | IKEA | Home & Garden | 1.54× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 1.54× | ||
| 18 | Biltema | Business & Career | 1.52× | ||
| 19 | Danske Bank | Business & Career | 1.52× | ||
| 20 | Flower | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.45× | |
| Career Orientation | POWER | 1.37× | |
| Indulgence | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.94× | |
| Risk Appetite | THRILL | 0.98× | |
| Individualism | JOY | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Sweden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.