A data profile of the people who buy, follow and care about Italy in Finland — modelled from more than twelve digital signal sources. Italy has an estimated audience of 593,211 people in Finland.
Italy has an estimated audience of 593,211 people in Finland. 63.6% are female, 36.4% are male, average age 42.8. Top brand affinities: Finnair, Valtteri Bottas, Swimming, H&M, Gina Tricot.
Top brand affinities include Finnair, Valtteri Bottas, Swimming, with strongest over-indexing on Finnair (1.91× the country average).
Demographically, the Italy audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Italy fan in Finland is more female, around 42.8 years old, with strong Spirituality tendencies and a notable affinity for Finnair.
The key figures that characterise the Italy profile in Finland.
63.6% are female, 36.4% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 42.8 |
| Estimated audience size | 593,211 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Italy audience comes from Finland.
| Country | Share |
|---|---|
| Italy | 16.8% |
| United States | 11.9% |
| Germany | 5.0% |
The strongest cross-interests of the Italy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bonprix | Shopping | 3.64× | ||
| 02 | Jotex | Shopping | 3.61× | ||
| 03 | Swimming pool | Sports | 2.25× | ||
| 04 | H&M | Shopping | 1.97× | ||
| 05 | Fragrances | Beauty & Wellness | 1.94× | ||
| 06 | Finnair | Travel & Leisure | 1.91× | ||
| 07 | Modern architecture | Arts & Culture | 1.87× | ||
| 08 | Instant messaging | Internet & Social Media | 1.78× | ||
| 09 | Swimming | Sports | 1.72× | ||
| 10 | Lindex | Fashion & Accessoires | 1.65× | ||
| 11 | Fiction books | Literature | 1.65× | ||
| 12 | Valtteri Bottas | Sports | 1.64× | ||
| 13 | Lunch | Food & Beverages | 1.61× | ||
| 14 | Gina Tricot | Fashion & Accessoires | 1.58× | ||
| 15 | Shopping malls | Shopping | 1.58× | ||
| 16 | Hair products | Beauty & Wellness | 1.56× | ||
| 17 | Boutiques | Fashion & Accessoires | 1.56× | ||
| 18 | Meat | Food & Beverages | 1.54× | ||
| 19 | Cruises | Travel & Leisure | 1.54× | ||
| 20 | Flower | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.42× | |
| Travelling | THRILL | 1.33× | |
| Convenience Orientation | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.92× | |
| Family Orientation | CONSERVATISM | 0.97× | |
| Individualism | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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