A data profile of the people who buy, follow and care about Boutiques in Finland — modelled from more than twelve digital signal sources. Boutiques has an estimated audience of 917,730 people in Finland.
Boutiques has an estimated audience of 917,730 people in Finland. 74.4% are female, 25.6% are male, average age 48.0. Top brand affinities: Pets, Consumer electronics, Women's clothing, Luxury goods, Dresses.
Top brand affinities include Pets, Consumer electronics, Women's clothing, with strongest over-indexing on Pets (1.65× the country average).
Demographically, the Boutiques audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Boutiques fan in Finland is more female, around 48.0 years old, with strong Patriotism tendencies and a notable affinity for Pets.
The key figures that characterise the Boutiques profile in Finland.
74.4% are female, 25.6% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 48.0 |
| Estimated audience size | 917,730 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 43% |
of the worldwide Boutiques audience comes from Finland.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
The strongest cross-interests of the Boutiques audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Polo Ralph Lauren | Fashion & Accessoires | 3.70× | ||
| 02 | Harrods | Shopping | 3.54× | ||
| 03 | Children's clothing | Fashion & Accessoires | 1.72× | ||
| 04 | Blouse | Fashion & Accessoires | 1.71× | ||
| 05 | Skirt | Fashion & Accessoires | 1.69× | ||
| 06 | Pets | Pets & Animals | 1.65× | ||
| 07 | KappAhl | Fashion & Accessoires | 1.65× | ||
| 08 | Cotton | Fashion & Accessoires | 1.65× | ||
| 09 | Decoration | Home & Garden | 1.65× | ||
| 10 | Sewing | Home & Garden | 1.64× | ||
| 11 | Knitting | Home & Garden | 1.60× | ||
| 12 | Handbags | Fashion & Accessoires | 1.59× | ||
| 13 | Women's clothing | Fashion & Accessoires | 1.57× | ||
| 14 | Danish design | Home & Garden | 1.57× | ||
| 15 | Iittala | Home & Garden | 1.56× | ||
| 16 | Italy | Travel & Leisure | 1.56× | ||
| 17 | Consumer electronics | Technology & Electronics | 1.55× | ||
| 18 | Ellos | Shopping | 1.55× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.51× | ||
| 20 | Dresses | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.18× | |
| Need for Security | CONSERVATISM | 1.07× | |
| Travelling | THRILL | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.65× | |
| Social Media Usage | JOY | 0.74× | |
| Travelling | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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