A data profile of the people who buy, follow and care about Boutiques in Sweden — modelled from more than twelve digital signal sources. Boutiques has an estimated audience of 1,864,887 people in Sweden.
Boutiques has an estimated audience of 1,864,887 people in Sweden. 66.8% are female, 33.2% are male, average age 46.4. Top brand affinities: Gina Tricot, Lindex, KappAhl, Ellos, Knitting needle.
Top brand affinities include Gina Tricot, Lindex, KappAhl, with strongest over-indexing on Gina Tricot (1.56× the country average).
Demographically, the Boutiques audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical Boutiques fan in Sweden is more female, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Gina Tricot.
The key figures that characterise the Boutiques profile in Sweden.
66.8% are female, 33.2% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 46.4 |
| Estimated audience size | 1,864,887 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Boutiques audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
The strongest cross-interests of the Boutiques audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ravelry | Internet & Social Media | 2.33× | ||
| 02 | Knitting needle | Fashion & Accessoires | 1.97× | ||
| 03 | Handmade | Home & Garden | 1.91× | ||
| 04 | Pattern (sewing) | Home & Garden | 1.85× | ||
| 05 | Gown | Fashion & Accessoires | 1.78× | ||
| 06 | Home décor products | Home & Garden | 1.74× | ||
| 07 | Fitness and figure competition | Sports | 1.70× | ||
| 08 | Sewing machine | Home & Garden | 1.66× | ||
| 09 | Blouse | Fashion & Accessoires | 1.63× | ||
| 10 | Handmade jewelry | Fashion & Accessoires | 1.63× | ||
| 11 | Ring (jewellery) | Fashion & Accessoires | 1.61× | ||
| 12 | Architecture & Design | Business & Career | 1.59× | ||
| 13 | Skirt | Fashion & Accessoires | 1.58× | ||
| 14 | Crochet | Home & Garden | 1.57× | ||
| 15 | Gina Tricot | Fashion & Accessoires | 1.56× | ||
| 16 | KappAhl | Fashion & Accessoires | 1.56× | ||
| 17 | Hemtex | Home & Garden | 1.55× | ||
| 18 | Ellos | Shopping | 1.53× | ||
| 19 | Lindex | Fashion & Accessoires | 1.51× | ||
| 20 | Zara | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.48× | |
| Early Adopter Mentality | POWER | 1.03× | |
| Travelling | THRILL | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.68× | |
| Urban Lifestyle | OPEN | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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