A data profile of the people who buy, follow and care about Hemtex in Sweden — modelled from more than twelve digital signal sources. Hemtex has an estimated audience of 1,604,938 people in Sweden.
Hemtex has an estimated audience of 1,604,938 people in Sweden. 74.4% are female, 25.6% are male, average age 43.1. Top brand affinities: Jotex, IKEA, Sveriges Television, Lidl, Garden furniture.
Top brand affinities include Jotex, IKEA, Sveriges Television, with strongest over-indexing on Jotex (8.45× the country average).
Demographically, the Hemtex audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Hemtex fan in Sweden is more female, around 43.1 years old, with strong Design Affinity tendencies and a notable affinity for Jotex.
The key figures that characterise the Hemtex profile in Sweden.
74.4% are female, 25.6% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 43.1 |
| Estimated audience size | 1,604,938 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Hemtex audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 80.4% |
| Finland | 13.1% |
| United States | 1.4% |
The strongest cross-interests of the Hemtex audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 8.45× | ||
| 02 | Garden furniture | Home & Garden | 3.09× | ||
| 03 | Ticketmaster | Travel & Leisure | 3.00× | ||
| 04 | Discount stores | Shopping | 2.85× | ||
| 05 | H&M | Shopping | 2.64× | ||
| 06 | IKEA | Home & Garden | 2.37× | ||
| 07 | Real property | Home & Garden | 2.33× | ||
| 08 | Shopping malls | Shopping | 2.29× | ||
| 09 | Fragrances | Beauty & Wellness | 2.11× | ||
| 10 | Skin care | Beauty & Wellness | 2.02× | ||
| 11 | Knitting | Home & Garden | 1.94× | ||
| 12 | Renovation | Home & Garden | 1.92× | ||
| 13 | Home improvement | Home & Garden | 1.90× | ||
| 14 | Organic food | Food & Beverages | 1.89× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.82× | ||
| 16 | Jewelry | Fashion & Accessoires | 1.82× | ||
| 17 | KappAhl | Fashion & Accessoires | 1.78× | ||
| 18 | Lidl | Shopping | 1.74× | ||
| 19 | Sveriges Television | Technology & Electronics | 1.71× | ||
| 20 | Lindex | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.10× | |
| DIY Mentality | THRILL | 2.06× | |
| Price Sensitivity | PREMIUM | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.83× | |
| Social Media Usage | JOY | 0.85× | |
| Community Orientation | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Hemtex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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