A data profile of the people who buy, follow and care about Shopping malls in Sweden — modelled from more than twelve digital signal sources. Shopping malls has an estimated audience of 2,026,809 people in Sweden.
Shopping malls has an estimated audience of 2,026,809 people in Sweden. 67.2% are female, 32.8% are male, average age 46.9. Top brand affinities: IKEA, Gina Tricot, Lindex, KappAhl, Ellos.
Top brand affinities include IKEA, Gina Tricot, Lindex, with strongest over-indexing on IKEA (1.6× the country average).
Demographically, the Shopping malls audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
The typical Shopping malls fan in Sweden is more female, around 46.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for IKEA.
The key figures that characterise the Shopping malls profile in Sweden.
67.2% are female, 32.8% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 46.9 |
| Estimated audience size | 2,026,809 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Shopping malls audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
The strongest cross-interests of the Shopping malls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cellbes | Fashion & Accessoires | 2.71× | ||
| 02 | Ellos | Shopping | 2.50× | ||
| 03 | Blouse | Fashion & Accessoires | 2.50× | ||
| 04 | KappAhl | Fashion & Accessoires | 2.48× | ||
| 05 | Lindex | Fashion & Accessoires | 2.40× | ||
| 06 | Åhléns | Fashion & Accessoires | 2.38× | ||
| 07 | Children's clothing | Fashion & Accessoires | 2.33× | ||
| 08 | Hemtex | Home & Garden | 2.29× | ||
| 09 | Gina Tricot | Fashion & Accessoires | 2.11× | ||
| 10 | Bedroom | Home & Garden | 2.07× | ||
| 11 | Garden furniture | Home & Garden | 2.03× | ||
| 12 | JYSK | Home & Garden | 2.00× | ||
| 13 | Holiday cottage | Travel & Leisure | 2.00× | ||
| 14 | Living room | Home & Garden | 1.98× | ||
| 15 | Discount stores | Shopping | 1.93× | ||
| 16 | Lidl | Shopping | 1.66× | ||
| 17 | Spas | Beauty & Wellness | 1.66× | ||
| 18 | IKEA | Home & Garden | 1.60× | ||
| 19 | Apartment | Business & Career | 1.59× | ||
| 20 | Recipes | Food & Beverages | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.06× | |
| Social Media Usage | JOY | 1.03× | |
| Urban Lifestyle | OPEN | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| Healthy Lifestyle | BALANCE | 0.70× | |
| Patriotism | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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