A data profile of the people who buy, follow and care about Apartment in Sweden — modelled from more than twelve digital signal sources. Apartment has an estimated audience of 2,823,149 people in Sweden.
Apartment has an estimated audience of 2,823,149 people in Sweden. 58.3% are female, 41.7% are male, average age 48.0. Top brand affinities: Swedbank, Willys, Sweden, Design, Shopping.
Top brand affinities include Swedbank, Willys, Sweden, with strongest over-indexing on Swedbank (1.68× the country average).
Demographically, the Apartment audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Urban Lifestyle, Travelling.
The typical Apartment fan in Sweden is more female, around 48.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Swedbank.
The key figures that characterise the Apartment profile in Sweden.
58.3% are female, 41.7% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 48.0 |
| Estimated audience size | 2,823,149 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 44% |
of the worldwide Apartment audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 4.5% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Apartment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | House | Home & Garden | 1.69× | ||
| 02 | Swedbank | Business & Career | 1.68× | ||
| 03 | Willys | Shopping | 1.67× | ||
| 04 | Design | Home & Garden | 1.65× | ||
| 05 | Furniture | Home & Garden | 1.65× | ||
| 06 | Home improvement | Home & Garden | 1.61× | ||
| 07 | Sweden | Travel & Leisure | 1.59× | ||
| 08 | Hotels | Travel & Leisure | 1.59× | ||
| 09 | Child | Kids & Family | 1.59× | ||
| 10 | Handelsbanken | News | 1.55× | ||
| 11 | Family | Kids & Family | 1.55× | ||
| 12 | Cooking | Food & Beverages | 1.55× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.55× | ||
| 14 | Shopping | Shopping | 1.54× | ||
| 15 | Personal finance | Business & Career | 1.53× | ||
| 16 | Luxury goods | Fashion & Accessoires | 1.52× | ||
| 17 | Camping | Travel & Leisure | 1.51× | ||
| 18 | Nordea | Business & Career | 1.50× | ||
| 19 | Automobiles | Cars & Mobility | 1.50× | ||
| 20 | Recipes | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.55× | |
| Travelling | THRILL | 1.22× | |
| Healthy Lifestyle | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Design Affinity | PREMIUM | 0.80× | |
| Early Adopter Mentality | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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