A data profile of the people who buy, follow and care about Luxury goods in Sweden — modelled from more than twelve digital signal sources. Luxury goods has an estimated audience of 3,033,405 people in Sweden.
Luxury goods has an estimated audience of 3,033,405 people in Sweden. 62.6% are female, 37.4% are male, average age 45.5. Top brand affinities: Necklace, Engagement ring, Wedding ring, Curtain, Curvy Clothing.
Top brand affinities include Necklace, Engagement ring, Wedding ring, with strongest over-indexing on Necklace (1.52× the country average).
Demographically, the Luxury goods audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Luxury goods fan in Sweden is more female, around 45.5 years old, with strong Travelling tendencies and a notable affinity for Necklace.
The key figures that characterise the Luxury goods profile in Sweden.
62.6% are female, 37.4% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 45.5 |
| Estimated audience size | 3,033,405 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Luxury goods audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 6.0% |
| Italy | 4.8% |
The strongest cross-interests of the Luxury goods audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Homayoun Shajarian | Music & Radio | 1.62× | ||
| 02 | Shohreh Aghdashloo | Movies & TV | 1.61× | ||
| 03 | Esteghlal F.C. | Sports | 1.57× | ||
| 04 | Causeway Bay | Travel & Leisure | 1.57× | ||
| 05 | Max Amini | Movies & TV | 1.57× | ||
| 06 | Moein (singer) | Music & Radio | 1.57× | ||
| 07 | Persian pop music | Music & Radio | 1.54× | ||
| 08 | Mahnaz Afshar | Movies & TV | 1.54× | ||
| 09 | Engagement ring | Fashion & Accessoires | 1.53× | ||
| 10 | Curvy Clothing | Fashion & Accessoires | 1.53× | ||
| 11 | FARSI1 | Movies & TV | 1.53× | ||
| 12 | Heated clothing | Fashion & Accessoires | 1.53× | ||
| 13 | Necklace | Fashion & Accessoires | 1.52× | ||
| 14 | Red Wing Shoes | Fashion & Accessoires | 1.52× | ||
| 15 | Curtain | Home & Garden | 1.51× | ||
| 16 | Bolig Magasinet | Home & Garden | 1.51× | ||
| 17 | Vanessa Bruno | Fashion & Accessoires | 1.51× | ||
| 18 | Kayseria | Shopping | 1.51× | ||
| 19 | Wedding ring | Fashion & Accessoires | 1.50× | ||
| 20 | ILVA | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.19× | |
| Early Adopter Mentality | POWER | 1.12× | |
| Design Affinity | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.84× | |
| Social Media Usage | JOY | 0.98× | |
| Patriotism | CONSERVATISM | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Luxury goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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