A data profile of the people who buy, follow and care about Luxury goods in Norway — modelled from more than twelve digital signal sources. Luxury goods has an estimated audience of 1,388,256 people in Norway.
Luxury goods has an estimated audience of 1,388,256 people in Norway. 60.2% are female, 39.8% are male, average age 45.5. Top brand affinities: Free Knitting Patterns, Infant bodysuit, Curtain, S.C. Braga, Causeway Bay.
Top brand affinities include Free Knitting Patterns, Infant bodysuit, Curtain, with strongest over-indexing on Free Knitting Patterns (1.57× the country average).
Demographically, the Luxury goods audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Luxury goods fan in Norway is more female, around 45.5 years old, with strong Travelling tendencies and a notable affinity for Free Knitting Patterns.
The key figures that characterise the Luxury goods profile in Norway.
60.2% are female, 39.8% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 45.5 |
| Estimated audience size | 1,388,256 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Luxury goods audience comes from Norway.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 6.0% |
| Italy | 4.8% |
The strongest cross-interests of the Luxury goods audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Causeway Bay | Travel & Leisure | 1.70× | ||
| 02 | Jacqueline Fernandez | Fashion & Accessoires | 1.63× | ||
| 03 | Metro FM | Music & Radio | 1.63× | ||
| 04 | World Championship Snowmobile Derby | Sports | 1.58× | ||
| 05 | Free Knitting Patterns | Topic | 1.57× | ||
| 06 | Parenthood | Movies & TV | 1.57× | ||
| 07 | AllFreeKnitting | Home & Garden | 1.57× | ||
| 08 | Katrina Kaif | Movies & TV | 1.56× | ||
| 09 | Alia Bhatt | Movies & TV | 1.55× | ||
| 10 | Artesanato Passo a Passo Já | Home & Garden | 1.54× | ||
| 11 | Ranbir Kapoor | Movies & TV | 1.53× | ||
| 12 | Eat Drink Man Woman | Movies & TV | 1.53× | ||
| 13 | Jewellery store | Fashion & Accessoires | 1.52× | ||
| 14 | Curtain | Home & Garden | 1.51× | ||
| 15 | S.C. Braga | Sports | 1.51× | ||
| 16 | Sport Bild | Sports | 1.51× | ||
| 17 | What to Expect When You're Expecting (film) | Movie / TV Show / Series | 1.51× | ||
| 18 | Sporting de Gijón | Sports | 1.51× | ||
| 19 | Infant bodysuit | Kids & Family | 1.50× | ||
| 20 | R. Charleroi S.C. | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.07× | |
| Early Adopter Mentality | POWER | 0.98× | |
| Patriotism | CONSERVATISM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.79× | |
| Early Adopter Mentality | POWER | 0.98× | |
| Patriotism | CONSERVATISM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Luxury goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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