A data profile of the people who buy, follow and care about Furniture in Sweden — modelled from more than twelve digital signal sources. Furniture has an estimated audience of 4,095,773 people in Sweden.
Furniture has an estimated audience of 4,095,773 people in Sweden. 63.4% are female, 36.6% are male, average age 46.6. Top brand affinities: KappAhl, Lindex, Ellos, Children's clothing, Danish design.
Top brand affinities include KappAhl, Lindex, Ellos, with strongest over-indexing on KappAhl (1.68× the country average).
Demographically, the Furniture audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Furniture fan in Sweden is more female, around 46.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for KappAhl.
The key figures that characterise the Furniture profile in Sweden.
63.4% are female, 36.6% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 46.6 |
| Estimated audience size | 4,095,773 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Furniture audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 17.7% |
| United Kingdom | 5.0% |
| Italy | 4.7% |
The strongest cross-interests of the Furniture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bonprix | Shopping | 1.96× | ||
| 02 | Cellbes | Fashion & Accessoires | 1.83× | ||
| 03 | Gudrun Sjödén Scandinavia | Topic | 1.80× | ||
| 04 | Children's clothing | Fashion & Accessoires | 1.74× | ||
| 05 | Ellos | Shopping | 1.71× | ||
| 06 | Odd Molly | Fashion & Accessoires | 1.69× | ||
| 07 | KappAhl | Fashion & Accessoires | 1.68× | ||
| 08 | Biomechanics | Health | 1.68× | ||
| 09 | Jotex | Shopping | 1.67× | ||
| 10 | Bubbleroom | Shopping | 1.67× | ||
| 11 | Garden furniture | Home & Garden | 1.64× | ||
| 12 | Lindås | Travel & Leisure | 1.63× | ||
| 13 | Chiquelle | Fashion & Accessoires | 1.59× | ||
| 14 | Ready-to-assemble furniture | Home & Garden | 1.56× | ||
| 15 | Curtain | Home & Garden | 1.56× | ||
| 16 | Georg Jensen | Home & Garden | 1.56× | ||
| 17 | Sandal | Fashion & Accessoires | 1.54× | ||
| 18 | Danish design | Home & Garden | 1.53× | ||
| 19 | Ingvar Kamprad | Business & Career | 1.53× | ||
| 20 | Lindex | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.06× | |
| Social Media Usage | JOY | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.56× | |
| Travelling | THRILL | 0.62× | |
| Patriotism | CONSERVATISM | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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