A data profile of the people who buy, follow and care about Furniture in Denmark — modelled from more than twelve digital signal sources. Furniture has an estimated audience of 2,733,909 people in Denmark.
Furniture has an estimated audience of 2,733,909 people in Denmark. 60.4% are female, 39.6% are male, average age 47.0. Top brand affinities: BoligPortal, Home Interior Design, Georg Jensen, Ældre Sagen, Garden furniture.
Top brand affinities include BoligPortal, Home Interior Design, Georg Jensen, with strongest over-indexing on BoligPortal (2.07× the country average).
Demographically, the Furniture audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Furniture fan in Denmark is more female, around 47.0 years old, with strong Convenience Orientation tendencies and a notable affinity for BoligPortal.
The key figures that characterise the Furniture profile in Denmark.
60.4% are female, 39.6% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 47.0 |
| Estimated audience size | 2,733,909 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Furniture audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 17.7% |
| United Kingdom | 5.0% |
| Italy | 4.7% |
The strongest cross-interests of the Furniture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BoligPortal | Travel & Leisure | 2.07× | ||
| 02 | Home Decoration & Design | Home & Garden | 2.06× | ||
| 03 | Home accessories | Home & Garden | 2.01× | ||
| 04 | Hand washing | Home & Garden | 1.97× | ||
| 05 | Tablecloth | Home & Garden | 1.96× | ||
| 06 | Iittala | Home & Garden | 1.90× | ||
| 07 | Home Interior Design | Home & Garden | 1.84× | ||
| 08 | Design & Interior | Home & Garden | 1.75× | ||
| 09 | Ældre Sagen | Politics & Society | 1.71× | ||
| 10 | Danish Royal Family | Politics & Society | 1.71× | ||
| 11 | Arthritis awareness | Health | 1.65× | ||
| 12 | Garden furniture | Home & Garden | 1.64× | ||
| 13 | Interior designs | Home & Garden | 1.63× | ||
| 14 | Microwave oven | Home & Garden | 1.59× | ||
| 15 | COS | Shopping | 1.58× | ||
| 16 | Letto | Home & Garden | 1.57× | ||
| 17 | Georg Jensen | Home & Garden | 1.55× | ||
| 18 | Decoration | Home & Garden | 1.54× | ||
| 19 | Children's music | Music & Radio | 1.54× | ||
| 20 | Patio | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.56× | |
| Urban Lifestyle | OPEN | 1.46× | |
| Luxury Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Social Media Usage | JOY | 0.70× | |
| Travelling | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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