A data profile of the people who buy, follow and care about Georg Jensen in Denmark — modelled from more than twelve digital signal sources. Georg Jensen has an estimated audience of 792,271 people in Denmark.
Georg Jensen has an estimated audience of 792,271 people in Denmark. 74.8% are female, 25.2% are male, average age 43.6. Top brand affinities: IKEA, Matahari (department store), Matas (drug store), JYSK, Boozt.
Top brand affinities include IKEA, Matahari (department store), Matas (drug store), with strongest over-indexing on IKEA (1.8× the country average).
Demographically, the Georg Jensen audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Georg Jensen fan in Denmark is more female, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for IKEA.
The key figures that characterise the Georg Jensen profile in Denmark.
74.8% are female, 25.2% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 43.6 |
| Estimated audience size | 792,271 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 33% |
The strongest cross-interests of the Georg Jensen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Interior Design | Home & Garden | 2.39× | ||
| 02 | Gina Tricot | Fashion & Accessoires | 2.35× | ||
| 03 | Architecture & Design | Business & Career | 2.29× | ||
| 04 | Royal Copenhagen | Home & Garden | 2.19× | ||
| 05 | H.O.M.E. | Home & Garden | 2.12× | ||
| 06 | Pay television | Movies & TV | 2.05× | ||
| 07 | Yarn | Fashion & Accessoires | 2.04× | ||
| 08 | Knitting | Home & Garden | 1.85× | ||
| 09 | Bedroom | Home & Garden | 1.85× | ||
| 10 | IKEA | Home & Garden | 1.80× | ||
| 11 | Summer house | Travel & Leisure | 1.78× | ||
| 12 | Bed | Home & Garden | 1.72× | ||
| 13 | Matahari (department store) | Fashion & Accessoires | 1.70× | ||
| 14 | Flower | Home & Garden | 1.65× | ||
| 15 | Villa | Travel & Leisure | 1.65× | ||
| 16 | JYSK | Home & Garden | 1.63× | ||
| 17 | Plant | Home & Garden | 1.56× | ||
| 18 | Boozt | Shopping | 1.54× | ||
| 19 | Danish design | Home & Garden | 1.53× | ||
| 20 | Matas (drug store) | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.71× | |
| Travelling | THRILL | 1.19× | |
| Social Media Usage | JOY | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.90× | |
| Social Media Usage | JOY | 1.01× | |
| Travelling | THRILL | 1.19× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Georg Jensen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.