A data profile of the people who buy, follow and care about Lidl in Denmark — modelled from more than twelve digital signal sources. Lidl has an estimated audience of 4,425,000 people in Denmark.
Lidl has an estimated audience of 4,425,000 people in Denmark. 61.4% are female, 38.6% are male, average age 44.2. Top brand affinities: REMA 1000, Føtex, Bilka, Biltema, Circle K.
Top brand affinities include REMA 1000, Føtex, Bilka, with strongest over-indexing on REMA 1000 (1.83× the country average).
Demographically, the Lidl audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation.
The typical Lidl fan in Denmark is more female, around 44.2 years old, with strong Luxury Orientation tendencies and a notable affinity for REMA 1000.
The key figures that characterise the Lidl profile in Denmark.
61.4% are female, 38.6% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 44.2 |
| Estimated audience size | 4,425,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 34% |
The strongest cross-interests of the Lidl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ældre Sagen | Politics & Society | 2.32× | ||
| 02 | Danish Royal Family | Politics & Society | 2.17× | ||
| 03 | E-box | Health | 2.11× | ||
| 04 | Spar (retailer) | Shopping | 2.00× | ||
| 05 | Kvickly | Food & Beverages | 1.98× | ||
| 06 | Zizzi | Food & Beverages | 1.94× | ||
| 07 | Ude og Hjemme | News | 1.88× | ||
| 08 | Legoland | Travel & Leisure | 1.87× | ||
| 09 | Bravo Tours | Travel & Leisure | 1.84× | ||
| 10 | REMA 1000 | Shopping | 1.83× | ||
| 11 | Discount stores | Shopping | 1.76× | ||
| 12 | Føtex | Shopping | 1.64× | ||
| 13 | Supermarket | Shopping | 1.64× | ||
| 14 | Circle K | Shopping | 1.62× | ||
| 15 | Symptom | Health | 1.60× | ||
| 16 | Biltema | Business & Career | 1.54× | ||
| 17 | Mette Frederiksen | Politics & Society | 1.53× | ||
| 18 | Bilka | Shopping | 1.51× | ||
| 19 | Oddset | Games | 1.51× | ||
| 20 | Salling (department store) | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.84× | |
| Convenience Orientation | PREMIUM | 1.54× | |
| Urban Lifestyle | OPEN | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Travelling | THRILL | 0.76× | |
| Social Media Usage | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Lidl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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