A data profile of the people who buy, follow and care about Matahari (department store) in Denmark — modelled from more than twelve digital signal sources. Matahari (department store) has an estimated audience of 3,182,783 people in Denmark.
Matahari (department store) has an estimated audience of 3,182,783 people in Denmark. 21.1% are female, 78.9% are male, average age 41.0. Top brand affinities: Plaster, Sylvester Stallone, Ford Kuga, ILVA, Security alarm.
Top brand affinities include Plaster, Sylvester Stallone, Ford Kuga, with strongest over-indexing on Plaster (26.34× the country average).
Demographically, the Matahari (department store) audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Family Orientation.
The typical Matahari (department store) fan in Denmark is more male, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for Plaster.
The key figures that characterise the Matahari (department store) profile in Denmark.
21.1% are female, 78.9% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 21.1% |
| Male | 78.9% |
| Average age | 41.0 |
| Estimated audience size | 3,182,783 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 28% | |
| 30-39 | 13% | |
| 40-49 | 18% | |
| 50+ | 28% |
of the worldwide Matahari (department store) audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 42.0% |
| Indonesia | 23.5% |
| United States | 5.9% |
The strongest cross-interests of the Matahari (department store) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plaster | Health | 26.34× | ||
| 02 | Sylvester Stallone | Movies & TV | 12.42× | ||
| 03 | Ford Kuga | Cars & Mobility | 11.05× | ||
| 04 | Security alarm | Home & Garden | 3.51× | ||
| 05 | ILVA | Home & Garden | 2.71× | ||
| 06 | Grundfos | Home & Garden | 2.63× | ||
| 07 | Logging | Technology & Electronics | 2.09× | ||
| 08 | Washing | Beauty & Wellness | 2.00× | ||
| 09 | Stuttgart | Travel & Leisure | 1.84× | ||
| 10 | Surfline | Sports | 1.84× | ||
| 11 | Piano | Music & Radio | 1.75× | ||
| 12 | Georg Jensen | Home & Garden | 1.70× | ||
| 13 | Stena Line | Cars & Mobility | 1.70× | ||
| 14 | Personal water craft | Cars & Mobility | 1.70× | ||
| 15 | Honda Civic | Cars & Mobility | 1.67× | ||
| 16 | Rodeo | Sports | 1.61× | ||
| 17 | Verner Panton | Home & Garden | 1.60× | ||
| 18 | Hamburg | Travel & Leisure | 1.58× | ||
| 19 | Ryobi | Cars & Mobility | 1.57× | ||
| 20 | Kawasaki | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Matahari (department store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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