A data profile of the people who buy, follow and care about ILVA in Denmark — modelled from more than twelve digital signal sources. ILVA has an estimated audience of 1,114,331 people in Denmark.
ILVA has an estimated audience of 1,114,331 people in Denmark. 72.3% are female, 27.7% are male, average age 44.8. Top brand affinities: Matahari (department store), Bauhaus, Matas (drug store), Momondo, Børsen.
Top brand affinities include Matahari (department store), Bauhaus, Matas (drug store), with strongest over-indexing on Matahari (department store) (2.71× the country average).
Demographically, the ILVA audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical ILVA fan in Denmark is more female, around 44.8 years old, with strong Travelling tendencies and a notable affinity for Matahari (department store).
The key figures that characterise the ILVA profile in Denmark.
72.3% are female, 27.7% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 44.8 |
| Estimated audience size | 1,114,331 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 36% |
The strongest cross-interests of the ILVA audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Matahari (department store) | Fashion & Accessoires | 2.71× | ||
| 02 | ALT for damerne | News | 1.99× | ||
| 03 | Nordic countries | Travel & Leisure | 1.90× | ||
| 04 | Matas (drug store) | Shopping | 1.72× | ||
| 05 | Townhouse | Home & Garden | 1.70× | ||
| 06 | Children's clothing | Fashion & Accessoires | 1.69× | ||
| 07 | Bauhaus | Shopping | 1.65× | ||
| 08 | JYSK | Home & Garden | 1.62× | ||
| 09 | Dresses | Fashion & Accessoires | 1.62× | ||
| 10 | Fashion design | Business & Career | 1.57× | ||
| 11 | Momondo | Travel & Leisure | 1.56× | ||
| 12 | Terraced house | Home & Garden | 1.56× | ||
| 13 | Living room | Home & Garden | 1.55× | ||
| 14 | Lodging | Travel & Leisure | 1.55× | ||
| 15 | Bedroom | Home & Garden | 1.55× | ||
| 16 | Børsen | Business & Career | 1.53× | ||
| 17 | Footwear | Fashion & Accessoires | 1.51× | ||
| 18 | Discounts and allowances | Shopping | 1.51× | ||
| 19 | Real property | Home & Garden | 1.50× | ||
| 20 | Fragrances | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.20× | |
| Social Media Usage | JOY | 0.80× | |
| Patriotism | CONSERVATISM | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.71× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Social Media Usage | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for ILVA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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