Rascasse Audience Intelligence

Børsen Target Market in Denmark

A data profile of the people who buy, follow and care about Børsen in Denmark — modelled from more than twelve digital signal sources. Børsen has an estimated audience of 2,978,819 people in Denmark.

#17among Brand in Denmark#7in Business & Career

Børsen has an estimated audience of 2,978,819 people in Denmark. 37.3% are female, 62.7% are male, average age 48.4. Top brand affinities: Elgiganten, Danske Bank, Roskilde Festival, Germany, Novo Nordisk.

Top brand affinities include Elgiganten, Danske Bank, Roskilde Festival, with strongest over-indexing on Elgiganten (1.91× the country average).

Demographically, the Børsen audience skews more male with an average age of 48.4, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

The typical Børsen fan in Denmark is more male, around 48.4 years old, with strong Career Orientation tendencies and a notable affinity for Elgiganten.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Børsen profile in Denmark.

Audience size
3M
in Denmark
Gender
37.3%♀
62.7% male
Age
48.4
average years
Country rank
#71
Brand in Denmark
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Børsen

37.3% are female, 62.7% are male, average age 48.4.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Børsen audience in Denmark
MetricValue
Female37.3%
Male62.7%
Average age48.4
Estimated audience size2,978,819
Fig. 03

Age distribution

Ø 48.4
average years
Age distribution of the Børsen audience in Denmark
Age bracketShare%
16-195%
20-2912%
30-3914%
40-4924%
50+46%
Fig. 04

Worldwide distribution

90.5%

of the worldwide Børsen audience comes from Denmark.

Worldwide audience distribution share by country for Børsen
CountryShare
Denmark90.5%
Norway3.6%
Sweden0.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Børsen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Børsen audience
#·InterestCategoryAffinity×
01Stock exchangeBusiness & Career3.66×
02Roskilde FestivalMusic & Radio3.16×
03Vehicle leasingCars & Mobility2.36×
04Stock marketBusiness & Career2.33×
05Heat pumpHome & Garden2.30×
06Career developmentBusiness & Career2.26×
07InnovationBusiness & Career2.20×
08AccountingBusiness & Career1.99×
09MotorboatCars & Mobility1.95×
10Novo NordiskHealth1.94×
11ElgigantenShopping1.91×
12GermanyTravel & Leisure1.88×
13IcelandTravel & Leisure1.86×
14Danske BankBusiness & Career1.85×
15Tesla MotorsCars & Mobility1.81×
16HairstyleBeauty & Wellness1.67×
17Financial servicesBusiness & Career1.63×
18Brøndby IFSports1.57×
19FC MidtjyllandSports1.54×
20ILVAHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Børsen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Børsen audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.01×
Early Adopter MentalityPOWER1.79×
Risk AppetiteTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Børsen audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
CreativityOPEN0.70×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Denmark who actively search for Børsen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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