A data profile of the people who buy, follow and care about Danske Bank in Denmark — modelled from more than twelve digital signal sources. Danske Bank has an estimated audience of 4,425,000 people in Denmark.
Danske Bank has an estimated audience of 4,425,000 people in Denmark. 47.2% are female, 52.8% are male, average age 46.5. Top brand affinities: Nordea, Børsen, Oddset, Deutsche Bank, Banking.
Top brand affinities include Nordea, Børsen, Oddset, with strongest over-indexing on Nordea (5.82× the country average).
Demographically, the Danske Bank audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Danske Bank fan in Denmark is balanced, around 46.5 years old, with strong Social Media Usage tendencies and a notable affinity for Nordea.
The key figures that characterise the Danske Bank profile in Denmark.
47.2% are female, 52.8% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 46.5 |
| Estimated audience size | 4,425,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 40% |
The strongest cross-interests of the Danske Bank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Morgan Stanley | Business & Career | 14.37× | ||
| 02 | Goldman Sachs | Business & Career | 12.14× | ||
| 03 | Deutsche Bank | Business & Career | 8.56× | ||
| 04 | Nordea | Business & Career | 5.82× | ||
| 05 | Swing trading | Business & Career | 5.38× | ||
| 06 | Fly | Travel & Leisure | 4.26× | ||
| 07 | Real estate investment trust | Business & Career | 3.57× | ||
| 08 | Unibet | Games | 3.23× | ||
| 09 | Bet365 | Games | 3.19× | ||
| 10 | Credit (finance) | Business & Career | 2.71× | ||
| 11 | LeoVegas | Games | 2.61× | ||
| 12 | Betano | Games | 2.47× | ||
| 13 | Stock market | Business & Career | 2.28× | ||
| 14 | Oddset | Games | 2.23× | ||
| 15 | Financial services | Business & Career | 2.06× | ||
| 16 | Stock | Business & Career | 2.00× | ||
| 17 | Novo Nordisk | Health | 1.87× | ||
| 18 | Banking | Business & Career | 1.86× | ||
| 19 | Børsen | Business & Career | 1.85× | ||
| 20 | Fatherhood | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.20× | |
| Travelling | THRILL | 0.90× | |
| Patriotism | CONSERVATISM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Travelling | THRILL | 0.90× | |
| Patriotism | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Danske Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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