A data profile of the people who buy, follow and care about Oddset in Denmark — modelled from more than twelve digital signal sources. Oddset has an estimated audience of 1,034,262 people in Denmark.
Oddset has an estimated audience of 1,034,262 people in Denmark. 35.4% are female, 64.6% are male, average age 46.6. Top brand affinities: Eurojackpot, Danske Bank, Lidl, Keno, Lottery.
Top brand affinities include Eurojackpot, Danske Bank, Lidl, with strongest over-indexing on Eurojackpot (11.64× the country average).
Demographically, the Oddset audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Oddset fan in Denmark is more male, around 46.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Eurojackpot.
The key figures that characterise the Oddset profile in Denmark.
35.4% are female, 64.6% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 46.6 |
| Estimated audience size | 1,034,262 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 41% |
The strongest cross-interests of the Oddset audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eurojackpot | Games | 11.64× | ||
| 02 | Keno | Games | 11.06× | ||
| 03 | Baccarat | Games | 5.92× | ||
| 04 | Brazil national football team | Sports | 5.16× | ||
| 05 | Online bingo | Games | 5.10× | ||
| 06 | Slot machine | Games | 4.08× | ||
| 07 | Blackjack | Games | 4.05× | ||
| 08 | Lottery | Games | 3.92× | ||
| 09 | Casino | Games | 3.67× | ||
| 10 | FC Bayern Munich | Sports | 3.16× | ||
| 11 | Online gambling | Games | 3.06× | ||
| 12 | Online poker | Games | 2.59× | ||
| 13 | Gasoline | Cars & Mobility | 2.50× | ||
| 14 | Danske Bank | Business & Career | 2.23× | ||
| 15 | Bet365 | Games | 2.20× | ||
| 16 | Gambling | Games | 2.14× | ||
| 17 | Pension | Business & Career | 1.86× | ||
| 18 | Satellite television | Technology & Electronics | 1.80× | ||
| 19 | Ticketmaster | Travel & Leisure | 1.68× | ||
| 20 | Lidl | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.18× | |
| Need for Security | CONSERVATISM | 1.16× | |
| Family Orientation | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Mindfulness | BALANCE | 0.78× | |
| Creativity | OPEN | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Oddset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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