Rascasse Audience Intelligence

Betano Target Market in Denmark

A data profile of the people who buy, follow and care about Betano in Denmark — modelled from more than twelve digital signal sources. Betano has an estimated audience of 687,894 people in Denmark.

#2among Betting in Denmark#63among Brand in Denmark#12in Games

Betano has an estimated audience of 687,894 people in Denmark. 37.5% are female, 62.5% are male, average age 42.7. Top brand affinities: Danske Bank, FIFA World Cup, McDonald's, Online gambling, Bet365.

Top brand affinities include Danske Bank, FIFA World Cup, McDonald's, with strongest over-indexing on Danske Bank (2.47× the country average).

Demographically, the Betano audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

The typical Betano fan in Denmark is more male, around 42.7 years old, with strong Risk Appetite tendencies and a notable affinity for Danske Bank.

Category: Games · Type: Brand · Subtype: Betting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Betano profile in Denmark.

Audience size
688K
in Denmark
Gender
37.5%♀
62.5% male
Age
42.7
average years
Country rank
#691
Brand in Denmark
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Betano

37.5% are female, 62.5% are male, average age 42.7.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for Betano audience in Denmark
MetricValue
Female37.5%
Male62.5%
Average age42.7
Estimated audience size687,894
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Betano audience in Denmark
Age bracketShare%
16-1913%
20-2919%
30-3918%
40-4919%
50+31%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Betano audience comes from Denmark.

Worldwide audience distribution share by country for Betano
CountryShare
Brazil52.6%
Portugal7.3%
Romania7.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Betano audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Betano audience
#·InterestCategoryAffinity×
01BlackjackGames6.54×
02RouletteGames6.11×
03Online gamblingGames5.21×
04Bet365Games5.18×
05Slot machineGames4.99×
06Casino gamesGames4.38×
07Manchester City F.C.Sports4.15×
08UnibetGames3.91×
09Online pokerGames3.86×
10Arsenal F.C.Sports3.63×
11CasinoGames3.37×
12Manchester United F.C.Sports3.31×
13FC BarcelonaSports2.51×
14FC MidtjyllandSports2.50×
15Danske BankBusiness & Career2.47×
16FIFA World CupSports2.35×
17PizzaFood & Beverages2.30×
18Brøndby IFSports2.17×
19Online gamesGames1.94×
20McDonald'sFood & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Betano audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Betano audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.21×
Career OrientationPOWER1.14×
SpiritualityBALANCE1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Betano audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.50×
CreativityOPEN0.52×
DIY MentalityTHRILL0.53×
0×1.00× baseline2×
Appendix

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See Betano audiences in other countries

How to read this data

Audience size is the estimated number of people in Denmark who actively search for Betano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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