A data profile of the people who buy, follow and care about Manchester United F.C. in Denmark — modelled from more than twelve digital signal sources. Manchester United F.C. has an estimated audience of 734,197 people in Denmark.
Manchester United F.C. has an estimated audience of 734,197 people in Denmark. 31.4% are female, 68.6% are male, average age 36.6. Top brand affinities: FIFA World Cup, Danske Spil, Manchester City F.C., FC Barcelona, Betano.
Top brand affinities include FIFA World Cup, Danske Spil, Manchester City F.C., with strongest over-indexing on FIFA World Cup (3.9× the country average).
Demographically, the Manchester United F.C. audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Manchester United F.C. fan in Denmark is more male, around 36.6 years old, with strong Travelling tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Manchester United F.C. profile in Denmark.
31.4% are female, 68.6% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 36.6 |
| Estimated audience size | 734,197 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 23% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Manchester United F.C. audience comes from Denmark.
| Country | Share |
|---|---|
| United Kingdom | 12.8% |
| United States | 7.1% |
| Indonesia | 5.6% |
The strongest cross-interests of the Manchester United F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Everton F.C. | Sports | 8.75× | ||
| 02 | Neymar | Sports | 4.87× | ||
| 03 | Manchester City F.C. | Sports | 4.61× | ||
| 04 | Serie A | Sports | 3.98× | ||
| 05 | FIFA World Cup | Sports | 3.90× | ||
| 06 | Juventus F.C. | Sports | 3.71× | ||
| 07 | Arsenal F.C. | Sports | 3.43× | ||
| 08 | UEFA Europa League | Sports | 3.42× | ||
| 09 | Bundesliga | Sports | 3.41× | ||
| 10 | Liverpool F.C. | Sports | 3.40× | ||
| 11 | FC Barcelona | Sports | 3.33× | ||
| 12 | Betano | Games | 3.31× | ||
| 13 | Brøndby IF (women) | Sports | 3.28× | ||
| 14 | Real Madrid C.F. | Sports | 2.76× | ||
| 15 | Danish Superliga | Sports | 2.55× | ||
| 16 | UEFA Champions League | Sports | 2.45× | ||
| 17 | Superligaen | Sports | 2.43× | ||
| 18 | Brøndby IF | Sports | 1.81× | ||
| 19 | Rasmus Højlund | Sports | 1.77× | ||
| 20 | Danske Spil | Games | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.09× | |
| Social Media Usage | JOY | 1.06× | |
| Patriotism | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.29× | |
| Urban Lifestyle | OPEN | 0.85× | |
| Patriotism | CONSERVATISM | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Manchester United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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