Rascasse Audience Intelligence

FC Barcelona Audience in Denmark

A data profile of the people who buy, follow and care about FC Barcelona in Denmark — modelled from more than twelve digital signal sources. FC Barcelona has an estimated audience of 710,725 people in Denmark.

FC Barcelona has an estimated audience of 710,725 people in Denmark. 27.9% are female, 72.1% are male, average age 36.6. Top brand affinities: FIFA World Cup, Manchester United F.C., Premier League, UEFA Champions League, Rasmus Højlund.

Top brand affinities include FIFA World Cup, Manchester United F.C., Premier League, with strongest over-indexing on FIFA World Cup (2.98× the country average).

Demographically, the FC Barcelona audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Social Media Usage.

The typical FC Barcelona fan in Denmark is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the FC Barcelona profile in Denmark.

Audience size
711K
in Denmark
Gender
27.9%
72.1% male
Age
36.6
average years
Country rank
#657
Team in Denmark
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FC Barcelona fans

27.9% are female, 72.1% are male, average age 36.6.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for FC Barcelona audience in Denmark
MetricValue
Female27.9%
Male72.1%
Average age36.6
Estimated audience size710,725
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the FC Barcelona audience in Denmark
Age bracketShare%
16-1926%
20-2923%
30-3916%
40-4918%
50+17%
Fig. 04

Worldwide distribution

0.3%

of the worldwide FC Barcelona audience comes from Denmark.

Worldwide audience distribution share by country for FC Barcelona
CountryShare
United States10.6%
Spain10.1%
Indonesia4.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FC Barcelona audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FC Barcelona audience
#·InterestCategoryAffinity×
01NeymarSports3.55×
02Manchester United F.C.Sports3.19×
03Manchester City F.C.Sports3.19×
04Serie ASports3.02×
05FIFA World CupSports2.98×
06Cristiano RonaldoSports2.97×
07Premier LeagueSports2.73×
08BundesligaSports2.61×
09UEFA Europa LeagueSports2.58×
10Arsenal F.C.Sports2.54×
11UEFA Champions LeagueSports2.52×
12BetanoGames2.51×
13Real Madrid C.F.Sports2.50×
14Rasmus HøjlundSports2.48×
15Brøndby IF (women)Sports2.47×
16Liverpool F.C.Sports2.42×
17Chelsea F.C.Sports2.34×
18Danish SuperligaSports2.02×
19SuperligaenSports1.89×
20GamblingGames1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FC Barcelona audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by FC Barcelona audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM0.94×
Social Media UsageJOY0.81×
TravellingTHRILL0.77×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by FC Barcelona audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.23×
Luxury OrientationPREMIUM0.42×
Urban LifestyleOPEN0.55×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Denmark who actively search for FC Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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