A data profile of the people who buy, follow and care about Betano in Argentina — modelled from more than twelve digital signal sources. Betano has an estimated audience of 4,362,125 people in Argentina.
Betano has an estimated audience of 4,362,125 people in Argentina. 27.0% are female, 73.0% are male, average age 34.1. Top brand affinities: Unibet, Jessica Alba, Baccarat, Paris Saint-Germain, Casino games.
Top brand affinities include Unibet, Jessica Alba, Baccarat, with strongest over-indexing on Unibet (51.46× the country average).
Demographically, the Betano audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical Betano fan in Argentina is more male, around 34.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Unibet.
The key figures that characterise the Betano profile in Argentina.
27.0% are female, 73.0% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 34.1 |
| Estimated audience size | 4,362,125 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 12% |
The strongest cross-interests of the Betano audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Unibet | Games | 51.46× | ||
| 02 | 23andMe | Health | 16.30× | ||
| 03 | Baccarat | Games | 13.78× | ||
| 04 | Jessica Alba | Movies & TV | 10.01× | ||
| 05 | Online casino | Games | 6.36× | ||
| 06 | Casino games | Games | 4.22× | ||
| 07 | Snapchat | Internet & Social Media | 3.20× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 3.18× | ||
| 09 | Aston Villa F.C. | Sports | 2.99× | ||
| 10 | Virtual reality | Technology & Electronics | 2.63× | ||
| 11 | Duolingo | Business & Career | 2.62× | ||
| 12 | Paris Saint-Germain | Sports | 2.37× | ||
| 13 | UEFA Europa League | Sports | 2.18× | ||
| 14 | Internet celebrity | Internet & Social Media | 2.15× | ||
| 15 | Atlético Madrid | Sports | 2.06× | ||
| 16 | Inter Milan | Sports | 2.06× | ||
| 17 | Manchester City F.C. | Sports | 1.80× | ||
| 18 | Premier League | Sports | 1.74× | ||
| 19 | Internet & Social Media | 1.60× | |||
| 20 | Manchester United F.C. | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.43× | |
| Risk Appetite | THRILL | 1.80× | |
| Career Orientation | POWER | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.55× | |
| Design Affinity | PREMIUM | 0.55× | |
| DIY Mentality | THRILL | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Betano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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