Rascasse Audience Intelligence

Eurojackpot Target Market in Denmark

A data profile of the people who buy, follow and care about Eurojackpot in Denmark — modelled from more than twelve digital signal sources. Eurojackpot has an estimated audience of 719,325 people in Denmark.

#2among Lottery in Denmark#59among Brand in Denmark#11in Games

Eurojackpot has an estimated audience of 719,325 people in Denmark. 46.9% are female, 53.1% are male, average age 45.5. Top brand affinities: Oddset, Lottery, Scratchcard, Danske Spil, SuperEnalotto.

Top brand affinities include Oddset, Lottery, Scratchcard, with strongest over-indexing on Oddset (11.64× the country average).

Demographically, the Eurojackpot audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Travelling.

The typical Eurojackpot fan in Denmark is balanced, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Oddset.

Category: Games · Type: Brand · Subtype: Lottery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Eurojackpot profile in Denmark.

Audience size
719K
in Denmark
Gender
46.9%♀
53.1% male
Age
45.5
average years
Country rank
#646
Brand in Denmark
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Eurojackpot

46.9% are female, 53.1% are male, average age 45.5.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Eurojackpot audience in Denmark
MetricValue
Female46.9%
Male53.1%
Average age45.5
Estimated audience size719,325
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Eurojackpot audience in Denmark
Age bracketShare%
16-197%
20-2916%
30-3916%
40-4926%
50+35%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Eurojackpot audience comes from Denmark.

Worldwide audience distribution share by country for Eurojackpot
CountryShare
Germany35.0%
Spain7.7%
Hungary6.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eurojackpot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eurojackpot audience
#·InterestCategoryAffinity×
01SuperEnalottoGames54.81×
02Mega MillionsGames25.26×
03PowerballGames24.39×
04Toni KroosSports15.11×
05CasemiroSports15.07×
06ScratchcardGames14.43×
07OddsetGames11.64×
08LotteryGames11.64×
09Luka ModrićSports11.15×
10Zinedine ZidaneSports9.87×
11Widespread PanicMusic & Radio9.47×
12Sergio RamosSports9.30×
13RonaldinhoSports7.04×
14John CenaSports5.92×
15LatviaTravel & Leisure5.69×
16Buenos AiresTravel & Leisure3.12×
17IcelandTravel & Leisure2.16×
18Danske SpilGames2.01×
19Circle KShopping1.81×
20NordeaBusiness & Career1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eurojackpot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eurojackpot audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.24×
TravellingTHRILL1.05×
Social Media UsageJOY0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eurojackpot audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.99×
TravellingTHRILL1.05×
PatriotismCONSERVATISM1.24×
0×1.00× baseline2×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Lottery audiences in Denmark

See Eurojackpot audiences in other countries

How to read this data

Audience size is the estimated number of people in Denmark who actively search for Eurojackpot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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