A data profile of the people who buy, follow and care about Danske Spil in Denmark — modelled from more than twelve digital signal sources. Danske Spil has an estimated audience of 3,861,200 people in Denmark.
Danske Spil has an estimated audience of 3,861,200 people in Denmark. 41.9% are female, 58.1% are male, average age 48.0. Top brand affinities: FIFA World Cup, Ice Hockey World Championships, IHF World Men's Handball Championship, Eurojackpot, UEFA Champions League.
Top brand affinities include FIFA World Cup, Ice Hockey World Championships, IHF World Men's Handball Championship, with strongest over-indexing on FIFA World Cup (2.03× the country average).
Demographically, the Danske Spil audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Spirituality, Need for Security.
The typical Danske Spil fan in Denmark is more male, around 48.0 years old, with strong Spirituality tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Danske Spil profile in Denmark.
41.9% are female, 58.1% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 48.0 |
| Estimated audience size | 3,861,200 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 12% | |
| 40-49 | 20% | |
| 50+ | 48% |
The strongest cross-interests of the Danske Spil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Keno | Games | 7.02× | ||
| 02 | Unibet | Games | 3.07× | ||
| 03 | Casino games | Games | 3.00× | ||
| 04 | Lebara | Technology & Electronics | 2.43× | ||
| 05 | La Liga | Sports | 2.37× | ||
| 06 | Sports betting | Games | 2.31× | ||
| 07 | Bet365 | Games | 2.14× | ||
| 08 | FIFA World Cup | Sports | 2.03× | ||
| 09 | Eurojackpot | Games | 2.01× | ||
| 10 | Lottery | Games | 1.84× | ||
| 11 | Tour de France | Sports | 1.69× | ||
| 12 | UEFA Champions League | Sports | 1.64× | ||
| 13 | BT Sport | Sports | 1.64× | ||
| 14 | Pension | Business & Career | 1.64× | ||
| 15 | IHF World Men's Handball Championship | Sports | 1.62× | ||
| 16 | Premier League | Sports | 1.59× | ||
| 17 | Manchester United F.C. | Sports | 1.59× | ||
| 18 | Sunweb | Travel & Leisure | 1.55× | ||
| 19 | Pay television | Movies & TV | 1.54× | ||
| 20 | Ice Hockey World Championships | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.09× | |
| Need for Security | CONSERVATISM | 1.03× | |
| Indulgence | JOY | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.67× | |
| DIY Mentality | THRILL | 0.69× | |
| Design Affinity | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Danske Spil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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