A data profile of the people who buy, follow and care about Premier League in Denmark — modelled from more than twelve digital signal sources. Premier League has an estimated audience of 932,765 people in Denmark.
Premier League has an estimated audience of 932,765 people in Denmark. 24.0% are female, 76.0% are male, average age 40.1. Top brand affinities: Danske Spil, FIFA World Cup, UEFA Champions League, Superligaen, Brøndby IF.
Top brand affinities include Danske Spil, FIFA World Cup, UEFA Champions League, with strongest over-indexing on Danske Spil (1.59× the country average).
Demographically, the Premier League audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
The typical Premier League fan in Denmark is more male, around 40.1 years old, with strong Social Media Usage tendencies and a notable affinity for Danske Spil.
The key figures that characterise the Premier League profile in Denmark.
24.0% are female, 76.0% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 40.1 |
| Estimated audience size | 932,765 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Premier League audience comes from Denmark.
| Country | Share |
|---|---|
| United Kingdom | 9.7% |
| United States | 7.3% |
| Brazil | 5.9% |
The strongest cross-interests of the Premier League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Everton F.C. | Sports | 5.83× | ||
| 02 | Ball | Sports | 2.83× | ||
| 03 | La Liga | Sports | 2.83× | ||
| 04 | Arsenal F.C. | Sports | 2.60× | ||
| 05 | Danish Superliga | Sports | 2.54× | ||
| 06 | UEFA Europa League | Sports | 2.38× | ||
| 07 | Brøndby IF (women) | Sports | 2.29× | ||
| 08 | Liverpool F.C. | Sports | 2.28× | ||
| 09 | Manchester City F.C. | Sports | 2.27× | ||
| 10 | UEFA Champions League | Sports | 2.26× | ||
| 11 | FIFA World Cup | Sports | 2.22× | ||
| 12 | Manchester United F.C. | Sports | 2.05× | ||
| 13 | Rasmus Højlund | Sports | 1.90× | ||
| 14 | Superligaen | Sports | 1.89× | ||
| 15 | Real Madrid C.F. | Sports | 1.86× | ||
| 16 | FC Barcelona | Sports | 1.82× | ||
| 17 | Brøndby IF | Sports | 1.79× | ||
| 18 | Betano | Games | 1.72× | ||
| 19 | Danske Spil | Games | 1.59× | ||
| 20 | IHF World Men's Handball Championship | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.05× | |
| Early Adopter Mentality | POWER | 1.03× | |
| Patriotism | CONSERVATISM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.46× | |
| Luxury Orientation | PREMIUM | 0.60× | |
| Travelling | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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