A data profile of the people who buy, follow and care about Stock in Denmark — modelled from more than twelve digital signal sources. Stock has an estimated audience of 877,208 people in Denmark.
Stock has an estimated audience of 877,208 people in Denmark. 42.6% are female, 57.4% are male, average age 44.7. Top brand affinities: Danske Bank, Saxo Bank, Stock exchange, Novo Nordisk, Real estate investment trust.
Top brand affinities include Danske Bank, Saxo Bank, Stock exchange, with strongest over-indexing on Danske Bank (2.0× the country average).
Demographically, the Stock audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Need for Security.
The typical Stock fan in Denmark is more male, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Danske Bank.
The key figures that characterise the Stock profile in Denmark.
42.6% are female, 57.4% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 44.7 |
| Estimated audience size | 877,208 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Stock audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 8.3% |
| Taiwan | 5.2% |
The strongest cross-interests of the Stock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | forex trader | Business & Career | 5.97× | ||
| 02 | Stock exchange | Business & Career | 4.70× | ||
| 03 | Saxo Bank | Business & Career | 4.59× | ||
| 04 | Real estate investment trust | Business & Career | 3.79× | ||
| 05 | Investment banking | Business & Career | 2.55× | ||
| 06 | Automatic transmission | Cars & Mobility | 2.12× | ||
| 07 | Danske Bank | Business & Career | 2.00× | ||
| 08 | First-person shooter games | Games | 1.81× | ||
| 09 | Pension | Business & Career | 1.79× | ||
| 10 | Financial services | Business & Career | 1.75× | ||
| 11 | Tesla Motors | Cars & Mobility | 1.75× | ||
| 12 | Novo Nordisk | Health | 1.74× | ||
| 13 | Facebook Messenger | Internet & Social Media | 1.74× | ||
| 14 | Science fiction movies | Movies & TV | 1.66× | ||
| 15 | Brewery | Food & Beverages | 1.63× | ||
| 16 | Hyundai | Cars & Mobility | 1.63× | ||
| 17 | Gambling | Games | 1.56× | ||
| 18 | Brøndby IF | Sports | 1.55× | ||
| 19 | Škoda Auto | Cars & Mobility | 1.52× | ||
| 20 | FC Midtjylland | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.55× | |
| Need for Security | CONSERVATISM | 1.35× | |
| Career Orientation | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Design Affinity | PREMIUM | 0.86× | |
| Spirituality | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Stock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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