A data profile of the people who buy, follow and care about Stock in Ireland — modelled from more than twelve digital signal sources. Stock has an estimated audience of 670,791 people in Ireland.
Stock has an estimated audience of 670,791 people in Ireland. 53.8% are female, 46.2% are male, average age 41.5. Top brand affinities: Screwfix, Circle K, Casino, E-Trade, Stock exchange.
Top brand affinities include Screwfix, Circle K, Casino, with strongest over-indexing on Screwfix (1.53× the country average).
Demographically, the Stock audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Stock fan in Ireland is balanced, around 41.5 years old, with strong Risk Appetite tendencies and a notable affinity for Screwfix.
The key figures that characterise the Stock profile in Ireland.
53.8% are female, 46.2% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 41.5 |
| Estimated audience size | 670,791 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Stock audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 8.3% |
| Taiwan | 5.2% |
The strongest cross-interests of the Stock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | E-Trade | Business & Career | 5.08× | ||
| 02 | EToro | Business & Career | 2.71× | ||
| 03 | Electronic trading platform | Business & Career | 2.68× | ||
| 04 | Warren Buffett | Business & Career | 2.63× | ||
| 05 | Glassdoor | Business & Career | 2.44× | ||
| 06 | Stock exchange | Business & Career | 1.90× | ||
| 07 | Globalization | Politics & Society | 1.80× | ||
| 08 | Online auction | Shopping | 1.79× | ||
| 09 | Circle K | Shopping | 1.73× | ||
| 10 | Reggaeton | Music & Radio | 1.71× | ||
| 11 | Digital art | Arts & Culture | 1.68× | ||
| 12 | Headphones | Technology & Electronics | 1.68× | ||
| 13 | Bowling | Sports | 1.67× | ||
| 14 | Elon Musk | Business & Career | 1.65× | ||
| 15 | Casino | Games | 1.61× | ||
| 16 | Yahoo! | Internet & Social Media | 1.55× | ||
| 17 | Screwfix | Home & Garden | 1.53× | ||
| 18 | IPTV | Technology & Electronics | 1.53× | ||
| 19 | Pakistan | Travel & Leisure | 1.52× | ||
| 20 | Michael Jackson | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.29× | |
| Career Orientation | POWER | 1.26× | |
| Convenience Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Travelling | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Stock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.